This subscription level includes all the courses from the basic level, plus course about more specialized social media platforms and advanced courses focusing on social media guidelines, measurement, integration, automation, and optimization. All courses from basic level: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials PLUS: Google Plus Essentials Pinterest Essentials YouTube Essentials Social Media Analytics Essentials Social Media Widgets Essentials Social Media Integration Essentials Social Media Guidelines and Policies
This basic social media subscription level includes an introduction to social media and blogging for business, and comprehensive courses on the most common social media platforms. The bundle includes the following courses: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials
Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools to monitor success. Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off. Social Media Analytics Essentials can get your social media efforts on track by helping you create a realistic social media analytics plan based on your goals and resources. The course begins by outlining a general social media analytics strategy that can help you identify your overall goals, establish measurable baselines, and find the right analytics tools for your needs. Once your goals and baselines are established, learn how different social media analytics tools can help you troubleshoot and realign your efforts to meet your goals. Social Media Analytics Essentials explores both internal and external social media analytics tools. Internal – or built-in – analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help you see which of your tactics are yielding the best results within a specific tool. And external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight. The course includes a worksheet to help you map your own social media analytics plan. This may be a short course, but it is packed with valuable information to help you stop the time suck and get your social media strategy on track and yielding results.
Build a robust and impressive online presence by learning to utilize social media widgets across all your Internet channels. Widgets are the tools that bind the Social Web. Widgets connect social media sites with blogs and websites; add interactivity and advanced features to websites; and help you share your content across the Internet. And widgets are the first step toward a solid integration plan for your entire social media presence. If you want to build a robust online presence, then you need to learn more than the basics about social media widgets. Follow author and new media expert Deltina Hay as she discusses beginning and advanced topics on social media widgets, plugins, APIs, and more in an accessible way that anyone can follow. Social Media Widgets Essentials' Topics include: An overview of buttons, badges, widgets, plugins, embed code, applications, and APIs Different types of widgets, such as social networking, RSS feed, and sharing widgets What widgets are, and the different ways they are implemented An introduction to plugins The widgets available on the WordPress.com blogging platform How plugins and widgets are used and implemented on a WordPress powered website How to create custom widgets An overview and demonstration of Twitter widgets and buttons A demonstration of Facebook social plugins and Facebook Page applications An overview and demonstration of LinkedIn buttons, badges, and Company Page plugins An exploration of Google Plus API tools and plugins If you are ready to stand out and build an truly impressive online presence, then you are ready for Social Media Widgets Essentials.
Learn how to integrate and automate your social media presence while learning the features and options of the social media management tool HootSuite. The ability to share, connect, embed, and otherwise integrate social media content is one of the things that makes social media marketing so powerful. You spend a lot of time generating great content for your online presence, make sure it gets as much exposure as possible by planning an efficient social media integration plan. And save even more time by streamlining your social media tasks using automation tactics and tools. There are many methods by which you can accomplish integration and automation, and an equal number of ways you can mess them up! Social Media Integration Essentials outlines the different methods of integrating and automating your social media presence using best practices, while addressing common problems. The course helps you build a well-oiled social media machine from your existing strategy, and helps you find the best integration methods and automation tools to accomplish your online marketing goals. It is recommended that the Social Media Widgets Essentials course is taken before this course. Topics include: Sharing, integration, and embedding methods for YouTube videos and Flickr images Integration methods used in media sharing communities like Pinterest and SlideShare Recap of integration methods covered in the Social Media Widgets Essentials course Overview of integration and automation methods such as connecting accounts Overview of social media management tools like HootSuite Using HootSuite for connecting social media accounts and blog posts, and for scheduling and automating updates Planning your integration and automation methods and creating a social media integration plan Social Media Integration Plan worksheet included!
Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online. It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online. This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web. Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion. Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms. Optimizing for Search There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well. Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web. Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas. Optimizing for Sharing You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure. Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared. Optimizing for Conversion Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms. Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible. Holistic Search Optimization Framework The course ends with a discussion on how to create a holistic optimization framework. Worksheets, templates, and example code included!
Blogging is not dead! The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs - just behind Facebook and LinkedIn. Your blog could very well be a customer's deciding factor between you or your competition. Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms. Blogging can help you: Market your business Establish yourself as a thought leader Get the word out about your causes Become more attractive to potential employers This bundled course includes two courses that can help you plan and implement a successful blog for your business or organization... Blogging 101: Planning a Successful Blog Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate. This course offers an introduction to the technology behind a blog and explores the different blogging platforms available. The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences. WordPress.com Essentials This condensed and comprehensive course will get you up and running using WordPress to its full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course. Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style. Take these two courses together and save 40%! Don't put that blog off any longer! Take the courses today, and be blogging like a pro tomorrow.
Plan a successful blog by choosing by the right blogging platform, blogging style, and writing tone for your target audience while learning basic blogging technology. Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms. Blogging can help you: Market your business Establish yourself as a thought leader Get the word out about your causes Become more attractive to potential employers But where do you start? Which blogging platform should you use? What should you blog about? For that matter, what the heck is a blog? Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate. This course offers an introduction to the technology behind a blog and explores the different blogging platforms available. The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences. Join author and new media expert Deltina Hay as she helps you plan a successful blog by demonstrating real-world examples, and guiding you in answering critical blogging questions, such as: What do you wish to gain from blogging? Who is your target audience? What will you blog about? What will be the tone and style of your blog? Which blogging platform is the best fit? Blogging 101 also shows you how to create good web content for your blog. The course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed. The course also takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to your profession and your industry. Included as a special bonus is the introduction to Deltina's WordPress.com Essentials course, and a full lesson from that course about starting your blog using WordPress.com. Worksheets and resources included! Don't put that blog off any longer. Take the course today, and plan the blog you've always wanted.
Create an optimized Pinterest presence for your business, while learning the main features of the Pinterest platform. Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers. And for good reason. Marketing with Pinterest can yield impressive results, often beating Facebook by leaps and bounds when it comes to product sales. And images shared to Pinterest have a much longer half-life than Facebook updates or tweets. Research shows that the lag between pinning an image to Pinterest and visiting the website the image came from, can be up to 40 days! This condensed and comprehensive course helps you take advantage of this powerful marketing tool by teaching you how to use Pinterest to its full potential. Business owners, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your optimized Pinterest presence in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create an optimized Pinterest business account and connect it to your website Take advantage of all the features and options within the Pinterest platform Set up collections of pins – called boards – and pin images and video to your boards Use Pinterest tools and widgets to create galleries to place on your blog or website Optimize the content on your blog or website for sharing on Pinterest Make your content more sharable and embed product information on your images Take advantage of the newest Pinterest features like place pins and hover buttons Worksheets and resources included!
Create an optimized YouTube Channel, while learning tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website. Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people use a fraction of the marketing potential which is freely available on YouTube. YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience? Author and new media expert, Deltina Hay, shows you how to optimize your YouTube channel to drive more traffic to your website or social media accounts; and how to generate more sales and leads from within your YouTube videos. The YouTube video lessons in this course are hands-on demonstrations of the tactics you can use to leverage YouTube to its full marketing potential. Topics include: Customizing your YouTube channel for optimum exposure Preparing and optimizing videos for upload to YouTube Using annotations and other YouTube video features to drive traffic Adding interactive features to YouTube videos to increase subscriptions Creating YouTube galleries to place on websites and blogs Integrating and promoting videos in blogs, Facebook, Twitter, and Google Plus This course is intended for business owners and marketers who are serious about leveraging YouTube to generating leads; sell more products and services; or establish themselves as thought leaders.
Jump start or rejuvenate your social media marketing efforts and prepare your business for success! Social media is not an option for successfully marketing a business; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience. Careful planning, understanding the tools, and applying proven tactics can give your business or organization an edge in the Social Web. This course is ideal for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy. The course discusses how businesses use social media; social media strategies for brands, small businesses, and nonprofits; and which tools are best for each type of business. This course gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools. The course includes worksheets and resources to help you plan for long-term success.
Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials YouTube Essentials Pinterest Essentials Coming soon: Social Media Analytics Essentials Social Media Widget Essentials Social Media Integrations Essentials Search and Social Media Optimization Essentials Social Media Policies and Guidelines More... Here's to your success in the Social Web!
The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors! This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay. Topics covered include: What is the Mobile Web Why you need a Mobile Website Mobile Website Solutions Mobile Website Issues An Introduction to Mobile Apps Mobile App Solutions Mobile App Issues Other Mobile Marketing Tactics The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at http://TheBootstrappersGuide.com. Course Goals and Objectives: By the end of this course you will have a good understanding of the main topics of mobile marketing. This course will help you plan the best mobile website solution for your business. By the end of this course you will understand the issues that should be addressed when planning a mobile website. This course will help you decide whether you need a mobile app, and help you find the right mobile app solution. This course introduces you to mobile marketing tactics you can use to promote any product or business. Audience: Business owners, entrepreneurs, solopreneurs Marketing and PR professionals Web designers and developers Social media strategists Inbound and Internet marketing specialists
Get all your essential social networking skills in one bundle! This bundled course includes condensed and comprehensive courses covering the "big four" social networks. Courses include: Twitter Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials This bundle will prepare you for success in the most important social networking platforms for business.
Learn how to use Twitter to market your business through up-to-date, hands-on instruction of Twitter's main features. Used effectively, Twitter can out-perform other social media platforms, helping you generate leads, promote your products and services, and establish yourself as a thought leader. Business owners, online marketers, and entrepreneurs from any industry can benefit from taking this course. Even seasoned Twitter users can learn to use Twitter to its full potential in this comprehensive course. Author and new media expert, Deltina Hay, features the most up-to-date changes to the Twitter platform, and covers the essentials you need to launch and maintain a successful Twitter marketing campaign. Deltina uses real-world examples to demonstrate these topics and more: Comprehensive coverage of the Twitter platform and Twitter settings Effective methods for customizing and optimizing your Twitter profile Exhaustive discussion of the elements of a Tweet and Twitter features Proven tactics for leveraging Twitter features to improve your reach Straight-forward demonstrations of integration using Twitter widgets and other methods Practical advice on automation, promotion, and analytics techniques
Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn. LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting. But LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages. This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page. Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create a complete, professional, and optimized LinkedIn profile Take full advantage of the latest options (like adding video) within your LinkedIn profile Create a customized and optimized LinkedIn Company Page from scratch Take advantage of all the features and settings on the LinkedIn platform Add products and services to your LinkedIn Company Page Create and manage LinkedIn groups Integrate your LinkedIn profile and page with your online presence Promote your LinkedIn page with plugins and advertising options Find relevant connections and improve your LinkedIn search ranking through engagement
Create a Google Plus Profile and Business Page while learning to leverage Google Plus for improved search results. Google Plus is not just another social networking site. It is a necessary part of any good search optimization strategy. Though Google Plus is growing as a social and professional networking site, its importance lies in how it is integrated with Google search. Linking your Google Plus Profile to the blog posts and articles you post online can help them look better in search results and get them seen by more people. And building a healthy Google Plus presence will position you better as a thought leader. This condensed and comprehensive course will get you up and running using Google Plus to its full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, web developers, SEOs, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your Google Plus Profile and Business Page in her typical no-nonsense teaching style. Deltina first provides an overview of Google Plus features and settings, and walks you through how to create a customized and optimized Google Plus Profile. Then, using a real-world example, Deltina shows you hands-on how to create an optimized Google Plus Business Page from scratch. Deltina demonstrates how to claim Google Authorship of all your online content by linking it to your Google Plus profile. As well as how to link your website to your Google Plus Business Page. And, finally, she shows you how to integrate your Google Plus presence with your website and with WordPress.com.
Create an impressive Facebook Page while learning methods and tactics to make your page a tool for business success. Facebook is still the most popular social networking site out there, with over one billion registered users. And research shows that over 40% of Facebook users actually want to connect with businesses on Facebook. But to reach this audience, you need to meet them on their turf; and creating a Facebook Page for your business or organization is the way to do that. This condensed and comprehensive course will get you up and running using Facebook Pages to their full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, non-profits, artists, musicians, authors, and advertising professionals will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your Facebook Page in her typical no-nonsense teaching style. Using a real-world example from scratch, Deltina shows you hands-on how to: Create a customized and optimized Facebook page from scratch Take advantage of all the features and settings on the Facebook page platform Populate your Facebook timeline with optimized content Use Facebook applications to further customize your Facebook page Integrate your Facebook page with your online presence Promote your Facebook page using affordable advertising options Use HootSuite to automate your updates and import blog posts
Create an impressive blog on WordPress.com while learning the features and options of this popular blogging platform. Blogging can help you market your business, establish yourself as a thought leader, get the word out about your causes, and make yourself more attractive to potential employers. This condensed and comprehensive course will get you up and running using WordPress to its full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style. Using a real-world example from scratch, Deltina shows you hands-on how to: Take full advantage of the many features and settings within the WordPress platform Publish optimized blog posts with embedded links, images, video, and galleries Utilize all the WordPress formatting options within your posts and pages Choose the right theme for your blog, and customize it to your liking Use posting formats to get the best exposure for your embedded media Create static pages, custom menus, and populate your sidebars (columns) with widgets Integrate your blog with your other social media accounts, create custom widgets, and implement other advanced features