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99577

Legal Social Media at Work for Managers Course

Do your managers know that information shared or posted on social media instantly leaves a permanent record and deleting records is almost impossible. There is great potential to violate employment laws, release confidential information or damage an organization's reputation.   Just one post can destroy a career or cause a crisis in an organization. Main Training Points: Social Media posts are permanent. Checking prospective employee’s social media pages as part of the applicant screening process. The danger of managers befriending the employees they manage on social media Social Media is not private The consequences of inappropriate posts Information that should not be posted on posted media Defamation Posting negative comments, opinions, conjectures or unproven allegations Defaming co-workers, colleagues, government officials, vendors and customers. Defamation can result in liability in a defamation claim. Copyright Posting messages, articles, pictures, music or video without permission. Almost everything on the internet is copyrighted. Never post anything without getting permission first. Not posting pictures or videos of co-workers without permission. Getting permission from co-workers before using quotes, advice, messages, or any other written or verbal communication. Insider Trading Posting information that is unavailable to the public. Making sure you get permission before posting any information about your organization. The legal consequences of insider trading. Pictures and Videos Obtaining permission before posting any media captured in the workplace or at work events. The potential to divulge confidential information or trade secrets in media. Posting Confidential Information Disclosing information such as credit card numbers, passwords, private health information, social security numbers Disclosing customer or vendor names. Disclosing private information such as information about a divorce, death, or illness. Even when your post has the best intentions disclosing information is off limits. When in doubt about what can be posted, consult with a manager or your legal department. Trade Secrets Posting trade secrets about your organization’s operations, products or services.  Releasing any confidential business information that gives your employer an advantage over its competitors. Harassment and Bullying All organizational policies on harassment and bullying extend to social media. Never post offensive messages, jokes, pictures or videos. Posting about race, religion, gender, disability, age, sexual orientation and family status. Dishonesty Posting false, inaccurate, or exaggerated information about your organization’s products or services.  inaccurate reviews and claims about your competitors’ products and services as well. Including your name and your organization’s name when posting articles, testimonials or reviews about your products and services. Overuse Using social media for personal use during work hours.   Organizational monetary losses from social media use. Limit social media use to break time.  Disloyalty Posting negative or disloyal comments about your employer. Employers have the right to expect loyalty from their employees. Free speech does not protect your job.  Illegal or immoral activities Posting pictures, videos or text of illegal or immoral behavior. Even after work hours, employees are a representative of their organziation. This course includes a full HD video and an employee quiz

Visited 82 times
$19.95
99575

Legal Social Media at Work Course

Do your employees know that information shared or posted on social media instantly leaves a permanent record and deleting records is almost impossible. There is great potential to violate employment laws, release confidential information or damage an organization's reputation.   Just one post can destroy a career or cause a crisis in an organization. Main Training Points: Social Media posts are permanent Social Media is not private The consequences of inappropriate posts Information that should not be posted on posted media Defamation Posting negative comments, opinions, conjectures or unproven allegations Defaming co-workers, colleagues, government officials, vendors and customers. Defamation can result in liability in a defamation claim. Copyright Posting messages, articles, pictures, music or video without permission. Almost everything on the internet is copyrighted. Never post anything without getting permission first. Not posting pictures or videos of co-workers without permission. Getting permission from co-workers before using quotes, advice, messages, or any other written or verbal communication. Insider Trading Posting information that is unavailable to the public. Making sure you get permission before posting any information about your organization. The legal consequences of insider trading. Pictures and Videos Obtaining permission before posting any media captured in the workplace or at work events. The potential to divulge confidential information or trade secrets in media. Posting Confidential Information Disclosing information such as credit card numbers, passwords, private health information, social security numbers Disclosing customer or vendor names. Disclosing private information such as information about a divorce, death, or illness. Even when your post has the best intentions disclosing information is off limits. When in doubt about what can be posted, consult with a manager or your legal department. Trade Secrets Posting trade secrets about your organization’s operations, products or services.  Releasing any confidential business information that gives your employer an advantage over its competitors. Harassment and Bullying All organizational policies on harassment and bullying extend to social media. Never post offensive messages, jokes, pictures or videos. Posting about race, religion, gender, disability, age, sexual orientation and family status. Dishonesty Posting false, inaccurate, or exaggerated information about your organization’s products or services.  inaccurate reviews and claims about your competitors’ products and services as well. Including your name and your organization’s name when posting articles, testimonials or reviews about your products and services. Overuse Using social media for personal use during work hours.   Organizational monetary losses from social media use. Limit social media use to break time.  Disloyalty Posting negative or disloyal comments about your employer. Employers have the right to expect loyalty from their employees. Free speech does not protect your job.  Illegal or immoral activities Posting pictures, videos or text of illegal or immoral behavior. Even after work hours, employees are a representative of their organziation. This course includes a full HD video and an employee quiz

Visited 153 times
$19.95
75824

Making the Connection - A Guide to Networking Course

This module will take about 20 minutes to complete. Facebook, LinkedIn, Twitter, professional associations, other departments, competitors… the opportunities for networking, both ‘social’ and in person, are endless. Thus it is vital to learn to be strategic about your networking efforts in order to build the best relationships and truly get the results you want. Through application exercises and a rich multimedia process, this course will teach you what you need to know and do to be a strategic and effective 'networker'.

Visited 84 times
$14.95
66416

Communicating through Social Media (HTML 5) Course

The main objective of this session is to give you an overview of corporate use of social media in business communications. By the time the session is over, you should be able to understand how your use of social media both at and outside of work can reflect on the company; recognize effective use of social media in corporate communications; see that actions taken in the workplace, even with personal electronic equipment, are covered by workplace rules; understand that even personal social networking sites can affect the company and your employment; know your rights with respect to personal electronic equipment and social networking accounts; and see and understand how your company is using social media to further business goals. Duration: 26 minutes.

Visited 556 times
$23.00
65062

Communicating Through Social Media Course

The main objective of this session is to give you an overview of corporate use of social media in business communications. By the time the session is over, you should be able to understand how your use of social media both at and outside of work can reflect on the company; recognize effective use of social media in corporate communications; see that actions taken in the workplace, even with personal electronic equipment, are covered by workplace rules; understand that even personal social networking sites can affect the company and your employment; know your rights with respect to personal electronic equipment and social networking accounts; and see and understand how your company is using social media to further business goals. Duration: 26 minutes.

Visited 554 times
$23.00
60353

Facebook FastAds Marketing Online

Remember: having a business is not a ・one hit・ wonder, the show begins when YOU decide to make a decision to start an online business. Let this be the year YOU decide to do so. Before you consider starting an Internet business you may want to consider this one important point: do you really know that much about Internet business and what it takes to start a business online? Do you have the motivation, business sense, creativity, skill, and finesse to do so? If not, you can always learn them along the way in your ・entrepreneurial journey・・. You will find this series of eBooks at Annette Thomas University, to become a resource that you will listen to day in day out and become a part of your library. These eBooks are not just for good for reading but, the only way to gain an advantage is to implement these strategies in your business life. Remember, information is only as good as the user who implements it. No successful business out there becomes good or better unless they have actually implement the tools that were given to them. Annette Thomas Founder Annette Thomas Enterprise.com ThomasAPublishing.com EBooks, courses, content for blogs, software, and graphics! FREE business updates and great information on business, internet marketing, entrepreneurship, online business, technology, and more!

Visited 468 times
Free
52507

Social Media Advanced Bundle

This subscription level includes all the courses from the basic level, plus course about more specialized social media platforms and advanced courses focusing on social media guidelines, measurement, integration, automation, and optimization. All courses from basic level: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials PLUS: Google Plus Essentials Pinterest Essentials YouTube Essentials Social Media Analytics Essentials Social Media Widgets Essentials Social Media Integration Essentials Social Media Guidelines and Policies

Visited 1,602 times
$342.00
52506

Social Media Basics Bundle

This basic social media subscription level includes an introduction to social media and blogging for business, and comprehensive courses on the most common social media platforms. The bundle includes the following courses: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials

Visited 1,416 times
$153.00
48350

How to Start Email Marketing with Mailchimp

In this course, you will learn about Mailchimp and how to setup your account while respecting Anti-Spam laws and best practices. This basic course will teach you the necessary to start capturing leads and following up with them using an automated system. This course is perfect for people with a website who want to build a relationship with their prospects and clients and market to them. This course can also assist people without a website who would like to create a mailing list or a newsletter to get in touch with their market. The step by step video course is designed with you in mind. Based on your skills you can skip to the next video or watch each of the step by step video instructions. Take this affordable course today and get started now to start capturing valuable leads for your website and your business. By the end of the course, you will be able to create your own Mailchimp account. By the end of this course, you will be able to email your subscribers automatically. By the end of this course, you will be able to send up to 12,000 emails per month automatically.

Visited 2,381 times
$19.00
47014

Social Media Guidelines and Policies

Prepare social media guidelines, policies, and listening programs relevant to your organization while exploring digital ethics issues. Social media guidelines and policies can be as important as your social media plan. Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations. Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand. In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues. Topics include: Developing listening and engagement programs The 8 stages of social media listening Ethics issues relevant to blogs An overview of blogging codes of conduct Copyright issues relevant to media communities An introduction to Creative Commons Copyright infringement issues and how to handle them An overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines Social networking privacy issues Preparing social media guidelines and policies Worksheets, templates, and resources included!

Visited 1,861
$59 $12.95
47013

Social Media Analytics Essentials

Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools to monitor success. Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off. Social Media Analytics Essentials can get your social media efforts on track by helping you create a realistic social media analytics plan based on your goals and resources. The course begins by outlining a general social media analytics strategy that can help you identify your overall goals, establish measurable baselines, and find the right analytics tools for your needs. Once your goals and baselines are established, learn how different social media analytics tools can help you troubleshoot and realign your efforts to meet your goals. Social Media Analytics Essentials explores both internal and external social media analytics tools. Internal – or built-in – analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help you see which of your tactics are yielding the best results within a specific tool. And external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight. The course includes a worksheet to help you map your own social media analytics plan. This may be a short course, but it is packed with valuable information to help you stop the time suck and get your social media strategy on track and yielding results.

Visited 2,376
$49 $12.95
47012

Social Media Widgets Essentials

Build a robust and impressive online presence by learning to utilize social media widgets across all your Internet channels. Widgets are the tools that bind the Social Web. Widgets connect social media sites with blogs and websites; add interactivity and advanced features to websites; and help you share your content across the Internet. And widgets are the first step toward a solid integration plan for your entire social media presence. If you want to build a robust online presence, then you need to learn more than the basics about social media widgets. Follow author and new media expert Deltina Hay as she discusses beginning and advanced topics on social media widgets, plugins, APIs, and more in an accessible way that anyone can follow. Social Media Widgets Essentials' Topics include: An overview of buttons, badges, widgets, plugins, embed code, applications, and APIs Different types of widgets, such as social networking, RSS feed, and sharing widgets What widgets are, and the different ways they are implemented An introduction to plugins The widgets available on the WordPress.com blogging platform How plugins and widgets are used and implemented on a WordPress powered website How to create custom widgets An overview and demonstration of Twitter widgets and buttons A demonstration of Facebook social plugins and Facebook Page applications An overview and demonstration of LinkedIn buttons, badges, and Company Page plugins An exploration of Google Plus API tools and plugins If you are ready to stand out and build an truly impressive online presence, then you are ready for Social Media Widgets Essentials.

Visited 2,079
$99 $12.95
46239

Social Media Integration Essentials

Learn how to integrate and automate your social media presence while learning the features and options of the social media management tool HootSuite. The ability to share, connect, embed, and otherwise integrate social media content is one of the things that makes social media marketing so powerful. You spend a lot of time generating great content for your online presence, make sure it gets as much exposure as possible by planning an efficient social media integration plan. And save even more time by streamlining your social media tasks using automation tactics and tools. There are many methods by which you can accomplish integration and automation, and an equal number of ways you can mess them up! Social Media Integration Essentials outlines the different methods of integrating and automating your social media presence using best practices, while addressing common problems. The course helps you build a well-oiled social media machine from your existing strategy, and helps you find the best integration methods and automation tools to accomplish your online marketing goals. It is recommended that the Social Media Widgets Essentials course is taken before this course. Topics include: Sharing, integration, and embedding methods for YouTube videos and Flickr images Integration methods used in media sharing communities like Pinterest and SlideShare Recap of integration methods covered in the Social Media Widgets Essentials course Overview of integration and automation methods such as connecting accounts Overview of social media management tools like HootSuite Using HootSuite for connecting social media accounts and blog posts, and for scheduling and automating updates Planning your integration and automation methods and creating a social media integration plan Social Media Integration Plan worksheet included!

Visited 1,986
$89 $12.95
46255

Search and Social Media Optimization Essentials

Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online. It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online. This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web. Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion. Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms. Optimizing for Search There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well. Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web. Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas. Optimizing for Sharing You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure. Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared. Optimizing for Conversion Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms. Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible. Holistic Search Optimization Framework The course ends with a discussion on how to create a holistic optimization framework. Worksheets, templates, and example code included!

Visited 1,993
$229 $12.96
46211

Blogging for Business Success Bundle

Blogging is not dead! The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs - just behind Facebook and LinkedIn. Your blog could very well be a customer's deciding factor between you or your competition. Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms. Blogging can help you: Market your business Establish yourself as a thought leader Get the word out about your causes Become more attractive to potential employers This bundled course includes two courses that can help you plan and implement a successful blog for your business or organization... Blogging 101: Planning a Successful Blog Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate. This course offers an introduction to the technology behind a blog and explores the different blogging platforms available. The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences. WordPress.com Essentials This condensed and comprehensive course will get you up and running using WordPress to its full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course. Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style. Take these two courses together and save 40%! Don't put that blog off any longer! Take the courses today, and be blogging like a pro tomorrow.

Visited 1,656 times
$65.00
45863

Blogging 101: Planning a Successful Blog

Plan a successful blog by choosing by the right blogging platform, blogging style, and writing tone for your target audience while learning basic blogging technology. Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms. Blogging can help you: Market your business Establish yourself as a thought leader Get the word out about your causes Become more attractive to potential employers But where do you start? Which blogging platform should you use? What should you blog about? For that matter, what the heck is a blog? Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate. This course offers an introduction to the technology behind a blog and explores the different blogging platforms available. The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences. Join author and new media expert Deltina Hay as she helps you plan a successful blog by demonstrating real-world examples, and guiding you in answering critical blogging questions, such as: What do you wish to gain from blogging? Who is your target audience? What will you blog about? What will be the tone and style of your blog? Which blogging platform is the best fit? Blogging 101 also shows you how to create good web content for your blog. The course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed. The course also takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to your profession and your industry. Included as a special bonus is the introduction to Deltina's WordPress.com Essentials course, and a full lesson from that course about starting your blog using WordPress.com. Worksheets and resources included! Don't put that blog off any longer. Take the course today, and plan the blog you've always wanted.

Visited 2,385
$49 $12.95
30281

Facebook, Twitter & More: Practical Tips on How to Request Social Media Discovery

Gain 1.5 hours of CLE credit as Clinton Sanko, with Baker, Donelson, Bearman, Caldwell & Berkowitz PC, explains the ins and outs of social media discovery and its impact on trials. He will discuss the latest developments in courts around the nation. Other topics include adversary party review, in camera review, producing party review, privacy objections, and juror misconduct.

Visited 1,715 times
$60.00
42480

Pinterest Essentials

Create an optimized Pinterest presence for your business, while learning the main features of the Pinterest platform. Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers. And for good reason. Marketing with Pinterest can yield impressive results, often beating Facebook by leaps and bounds when it comes to product sales. And images shared to Pinterest have a much longer half-life than Facebook updates or tweets. Research shows that the lag between pinning an image to Pinterest and visiting the website the image came from, can be up to 40 days! This condensed and comprehensive course helps you take advantage of this powerful marketing tool by teaching you how to use Pinterest to its full potential. Business owners, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your optimized Pinterest presence in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create an optimized Pinterest business account and connect it to your website Take advantage of all the features and options within the Pinterest platform Set up collections of pins – called boards – and pin images and video to your boards Use Pinterest tools and widgets to create galleries to place on your blog or website Optimize the content on your blog or website for sharing on Pinterest Make your content more sharable and embed product information on your images Take advantage of the newest Pinterest features like place pins and hover buttons Worksheets and resources included!

Visited 2,298
$59 $12.95