Jump start or rejuvenate your social media marketing efforts and prepare your business for success! Social media is not an option for successfully marketing a business; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience. Careful planning, understanding the tools, and applying proven tactics can give your business or organization an edge in the Social Web. This course is ideal for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy. The course discusses how businesses use social media; social media strategies for brands, small businesses, and nonprofits; and which tools are best for each type of business. This course gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools. The course includes worksheets and resources to help you plan for long-term success.
Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials YouTube Essentials Pinterest Essentials Coming soon: Social Media Analytics Essentials Social Media Widget Essentials Social Media Integrations Essentials Search and Social Media Optimization Essentials Social Media Policies and Guidelines More... Here's to your success in the Social Web!