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Social Media Sampler

Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials YouTube Essentials Pinterest Essentials Coming soon: Social Media Analytics Essentials Social Media Widget Essentials Social Media Integrations Essentials Search and Social Media Optimization Essentials Social Media Policies and Guidelines More... Here's to your success in the Social Web!

Visited 1,925 times
Free
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Target and Awareness Advertising Course

This module will take about 30 minutes to complete. Target advertising channels send your message to a specific target market, while awareness advertising channels send your message to a broad audience (which may include your target prospects). This lesson covers channels such as: Target: Trade publications Website Internet Search Engine Optimization Sponsorships Associations Networking Awareness: Broadcast (radio and television) Outdoor Newspaper Magazines

Visited 33 times
$75 $25.00
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Strategy and Planning Course

This module will take about 35 minutes to complete. For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goals. This lesson simplifies the components of marketing strategy and advertising campaign development. Understand and implement concepts such as: SCOT analysis Market potential Messages Advertising channels Tracking & analysis

Visited 37 times
$75 $25.00
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Sales Material Course

This module will take about 35 minutes to complete. Sales materials are used in response to leads or requests for more information that are generated by advertising campaigns, prospecting activities or during presentations. Companies need a toolbox of sales materials with the flexibility to customize response packages and sales presentations. This lesson covers the various materials in a sales toolbox and how to use them: Brochures Sell sheets Catalogs Videos PowerPoint presentations Proposals

Visited 28 times
$75 $25.00
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Message Development: Vertical Messages Course

This module will take about 25 minutes to complete. Companies must develop several messages to ensure the points that will interest and engage a prospect are included in their advertising and sales material. Vertical messages, often called niche or target messages, focus on one market only; they target a specific group of prospects. They position your company as the expert in that particular market. This lesson covers the various techniques in developing vertical messages: Identifying vertical markets Solution messages Niche market messages Customer messages Third party messages

Visited 7 times
$75 $25.00
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Message Development: Company Messages Course

This module will take about 25 minutes to complete. To effectively connect with prospects you must have several marketing messages. The purpose of a company message is to promote your company to the broadest range of prospects. Learn company message development techniques such as: Developing a company story Verifying value statements Presenting features and benefits Cross-selling Using philosophy and mission statements Employing internal marketing

Visited 8 times
$75 $25.00
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Direct Advertising Course

This module will take about 30 minutes to complete. Advertising is one way you communicate company messages, identity and products/services to prospects. Direct advertising sends your message directly to the prospect you are targeting. The various methods used to accomplish this are called channels. Learn the various direct advertising channels, the components of developing a campaign in each channel, and how to track the results. Topics include: Direct mail Opt-in email Events Trade shows Prospecting calls Tracking & evaluation

Visited 15 times
$75 $25.00
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Corporate Image Course

This module will take about 25 minutes to complete. Establishing the correct corporate image is critical in today’s crowded marketplace. Your brand and messages compete with thousands of other messages on a daily basis. Discover the components needed to evaluate your current corporate image or to develop a new one, including: Learning the function of a corporate image Criteria of a corporate image that attracts your customer Aspects of corporate image Elements of corporate image Techniques to evaluate your corporate image

Visited 14 times
$75 $25.00
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Corporate Identity Course

This module will take about 25 minutes to complete. Many companies and businesspeople think corporate identity is simply a logo. To be truly effective, a corporate identity must seamlessly bring together the design, layout and graphics used internally, and in advertising and sales material. It should also include your company positioning statement, which should present a consistent brand image and message. Learn how to evaluate your current corporate identity or to develop a new one through concepts such as: Components of corporate identity design How to develop a positioning statement Elements of corporate identity system Development of a standards guide

Visited 13 times
$75 $25.00
84310

Strategic Principle Framework (Course)

This is a 22-slide PowerPoint. Strategic principles allow organizations to make decentralized decisions while maintaining cohesive strategic action. This document explains the strategic principle framework, including examples, defining attributes, relevant crucial situations, and an approach to strategic principle development. This document is based on the HBR article, "Transforming Corner-Office Strategy into Frontline Action," co-authored by Orit Gadiesh and James Gilbert. This article is on the list of "HBR's Must-Reads on Strategy." Intro to the article: Southwest Airlines keeps soaring. Its stock price rose a compounded 21,000% between 1972 and 1992 and leapt 300% between 1995 and 2000. Why does Southwest succeed while so many other airlines fail? Because it sticks to its powerful strategic principle: "Meet customers' short-haul travel needs at fares competitive with the cost of automobile travel." This pithy, memorable, action-oriented phrase distills Southwest's unique strategy and communicates it throughout the company. An effective strategic principle lets a company simultaneously: *maintain strategic focus, *empower workers to innovate and take risks, *seize fleeting opportunities, *create products and services that meet subtle shifts in customers' needs. In today's rapidly changing world, companies must integrate decentralized decision making with coherent, strategic action. A well-crafted, skillfully implemented strategic principle lets them strike that delicate balance.

Visited 19 times
$29.00
84236

Marketing Plan Development Framework (Course)

This is a 63-slide PowerPoint. A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This document is a guide to developing a comprehensive marketing plan.  Topics include:  Marketing Management Process Market Segmentation Market Analysis Marketing Programs Marketing Campaigns Promotional Methods Budgeting This document includes both instructional slides and diagram templates.

Visited 13 times
$39.00
84142

BCG Growth-Share Matrix (Course)

This is a 9-slide PowerPoint. Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products. This document explains the framework in detail. Topics include: * quadrant definitions * analysis steps/process * examples * template * tips

Visited 13 times
$25.00
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The Power of Vision (Course)

Do you know where you're going professionally? Do you know what you want out of the next 3 weeks? How about the next 3 years? This course will help you create a powerful vision of where you want to go and what you want to achieve. You'll also learn how to get others on board with your vision. You will learn from real-world examples of different individuals and how they took their vision of what they wanted and made it a reality. Whether you are trying to get somewhere personally, or you want to create a clear and compelling vision of where you want your team to be, this course can give you the foundation you need to get pointed down the right path.   This training course will take about 25 minutes to complete and includes: Introduction What is Vision? How to Create a Powerful Vision Sharing Your Vision Course Summary and Test

Visited 79 times
$24.95
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Persuasive Communication: How to Ask for What You Want (HTML 5) Course

The main objective of this session is to help you learn to ask for what you want on the job more effectively. By the time the session is over, you should be able to understand the importance of knowing how to ask for what you want on the job; approach people effectively when asking for what you want; and use seven strategies to ask for what you want and improve your chance of getting it. Duration: 24 minutes.

Visited 383 times
$23.00
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Mastering Your Presentation Skills: How to Speak in Front of People Course

The main objective of this session is to teach you presentation skills and help you conquer the task of speaking in front of people. By the time this session is over, you should be able to learn how to deal with stress related to public speaking; prepare a presentation; deliver a presentation, and give your audience something of value. Duration: 40 minutes.

Visited 381 times
$23.00
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Marketing Course For Beginners (Online Course)

This course is designed to help newbies learn marketing and selling skills to improve business sales and profitability. The course covers a range of marketing topics as highlighted below and provides learners with tools for branding, customer retention, internet traffic generation, developing headlines that sell, template for marketing strategy and marketing plan and many more concepts.

Visited 1,343
$75 $24.95
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Mastering Social Media for Job Seekers & Career Advancers

The Froogle Difference The Froogle Institute for Social Media was established to provide job seekers and employers with an industry-recognized training program on the relevant elements of social media.. We strive to foster relevant and sustainable market presence for our students alike. Under this model, the program integrates the academic rigor of real-world expertise of leading industry training. The Froogle Value? With CNN reporting “that social media skills are the #1 job skill requirement by employers”. Froogle Resources Center teaches our students how to transfer their skills learned to the workplace immediately. Our custom workshops and training programs are structured to help our students best prepare for re-entering the job market by adapting social media best practices. We currently conduct weekly social media workshops at the One Stop Employment Center in White Plains NY, Greater Westchester Chambers of Commence, and Score of New York. Our program has been very successful in helping unemployed men and women get back into the workplace faster. Our team of candidates are professionally prepared, highly motivated with relevant real life experience. Froogle Institute Resource Center Understands without individuals with relevant jobs skills, it’s nearly impossible to achieve and deliver results for your company. Locating and securing top talent has become an increase difficult task What We Offer Froogle can provide your company with trained social media candidate that can satisfy your targeted objectives. Free Social Media Temporary and Permanent Placement We save you time and money by finding candidates that fit your company objective. Your company will never be charged a fee for our placement services only a one-time annual membership fee of $199.00 Social Media Management, Marketing & Consultant Services We can accommodate short and long term outsourcing of social media projects managed through our remote work space system. Professional On-site Social Media Staff Training. Our professional brand builder program creates a professional style and profile and continual education support makes our candidates stand out head and shoulders above other candidates. Professional Employee Social Profiles Personal brand site that help showcase their work, depict there affiliations, or highlight and professional activities. making your staff and executives more valuable. Log on to our website and register for your membership www.froogleinstitute.com/placement or give us a call, one of our placement coordinators will assist you with choosing the right candidate for your needs. www.froogleinstiutute.com www.facebook.com/froogleinstitute phone: (914)372-7800 fax: (914)3727767 520 White Plains Rd. Suite 5064 - Tarrytown, NY 10591

Visited 1,674 times
Free