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84142

BCG Growth-Share Matrix (Course)

Author: Flevy

Category: Online Marketing/Sales Training > General Marketing

This is a 9-slide PowerPoint. Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products. This document exp...

Keywords: BCG Growth-Share Matrix, BCG Matrix, Boston Matrix, Growth-Share Matrix, strategy, marketing, sales

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    BCG Growth-Share Matrix This is a 9-slide PowerPoint. Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products. This document exp... more

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