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84298

Rogers' Five Factors (Course)

Author: Flevy

Category: Online Marketing/Sales Training > Product Marketing

This is a 29-slide PowerPoint. This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.  Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consume...

Keywords: Product Launch Strategy, product strategy, Product Go-to-Market Strategy, Product Adoption, strategy, marketing, sales

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    Rogers' Five Factors This is a 29-slide PowerPoint. This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations.  Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consume... more

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