AIPMM’s CPM and CPMM Certification now is recognized as the international, cross-industry standard for Product Management and Product Marketing certification, by global corporations including Proctor and Gamble and Microsoft.  Are you ready to join other recognized leaders in product management and product marketing?

Pivotal Product Management’s Certification Preparation series is designed for experienced Product Managers and Product Marketers who are preparing to take the AIPMM Certification Exam, and prefer the convenience of studying from home or office and taking the exam online. 

Take advantage of this new, efficient exam prep course and get ready for the AIPMM Certification Exam in as little as six total hours, in your own home or office.   Your review of key concepts will be enhanced by numerous real-life examples.  You’ll also receive topic-specific reading recommendations for additional study, and you’ll have two months’ access to all online materials.   You’ll complete the course much better prepared to take the rigorous AIPMM Certification Exam. 

After this 50-minute Marketing Management module you'll be able to:

• Describe the marketing mix elements of two marketing strategy models
• Describe key branding concepts
• List the elements of a marketing plan and describe their purpose
• Define market segmentation and targeting, and describe segmentation strategies
• Describe the role of positioning, and the five competitive forces
• Define key value chain management concepts

This module includes 28 practice questions with answers.

Look for the other modules in this series:  Pricing, Product Strategy & Portfolio Management, New Product Development, and Product Launch.