AIPMM’s CPM and CPMM Certification now is recognized as the international, cross-industry standard for Product Management and Product Marketing certification, by global corporations including Proctor and Gamble and Microsoft. Are you ready to join other recognized leaders in product management and product marketing?
Designed for experienced Product Managers and Product Marketers who are preparing to take the AIPMM Certification Exam, and prefer the convenience of studying from home or office and taking the exam online.
Take advantage of this new, efficient exam prep course and get ready for the AIPMM Certification Exam in as little as six total hours, in your own home or office. Your review of key concepts will be enhanced by numerous real-life examples. You’ll also receive topic-specific reading recommendations for additional study, and you’ll have two months’ access to all online materials. You’ll complete the course much better prepared to take the rigorous AIPMM Certification Exam.
After this 75-minute New Product Development module you’ll be able to:
• Define the terms ‘product’, and ‘service’, and terms for product groupings
• List different categories of products and examples of each.
• Describe how products and services are different.
• Guide a new product idea through a best-practice model of New Product Development
• List and describe several techniques for bringing the Voice of the Customer into the NPD process
• List the critical elements of a requirements document
• Evaluate NPD alternatives that may accelerate time to market
Look for the other modules in this series: Pricing, Product Strategy & Portfolio Management, Marketing Management, and Product Launch.
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