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Author: Pivotal Product Management
Web Site: http://pivotalpm.coggno.com
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Home - Marketplace - Marketing - Product Marketing - AIPMM Certification Prep - Product Launch
5108
AIPMM Certification Prep - Product Launch 
Author: Pivotal Product Management
Category: Online Marketing Training > Product Marketing
$149.00
Keywords: AIPMM Certification, product management, product marketing, Marketing Logistics, Product Launch, Buyer Behavior, Sales Channels, TALC

Description:

AIPMM’s CPM and CPMM Certification now is recognized as the international, cross-industry standard for Product Management and Product Marketing certification, by global corporations including Proctor and Gamble and Microsoft.  Are you ready to join other recognized leaders in product management and product marketing?

Pivotal Product Management’s Certification Preparation series is designed for experienced Product Managers and Product Marketers who are preparing to take the AIPMM Certification Exam, and prefer the convenience of studying from home or office and taking the exam online. 

Take advantage of this new, efficient exam prep course and get ready for the AIPMM Certification Exam in as little as six total hours, in your own home or office.   Your review of key concepts will be enhanced by numerous real-life examples.  You’ll also receive topic-specific reading recommendations for additional study, and you’ll have two months’ access to all online materials.   You’ll complete the course much better prepared to take the rigorous AIPMM Certification Exam. 

For more information on the Product Launch module, see the Table of Contents tab.

Look for the other modules in this series:  Pricing, Product Strategy & Portfolio Management, New Product Development, and Marketing Management.

Table of Contents:

After this 54-minute Product Launch module you’ll be able to: - Describe B2B and B2C buyer behavior and buying process models - Tune marketing strategies and product requirements based on the Technology Adoption Life Cycle - Describe B2B and B2C sales channel models - Understand key factors in choosing and managing sales channels - Define marketing logistics functions and describe their impact on product success This module includes 22 practice questions with answers.

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5032 AIPMM Certification Prep - Product Launch Media
AIPMM’s CPM and CPMM Certification now is recognized as the international, cross-industry standard for Product Management and Product Marketing certification, by global corporations including Proctor and Gamble and Microsoft.  Are you ready to join other recognized leaders in product mana
5067 AIPMM Certification Prep - Product Launch Materials
Viewable and printable copy of slides, quiz questions, and quiz answers for the Product Launch module.  32 pages.