This subscription level includes all the courses from the basic level, plus course about more specialized social media platforms and advanced courses focusing on social media guidelines, measurement, integration, automation, and optimization. All courses from basic level: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials PLUS: Google Plus Essentials Pinterest Essentials YouTube Essentials Social Media Analytics Essentials Social Media Widgets Essentials Social Media Integration Essentials Social Media Guidelines and Policies
This basic social media subscription level includes an introduction to social media and blogging for business, and comprehensive courses on the most common social media platforms. The bundle includes the following courses: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials
Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools to monitor success. Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off. Social Media Analytics Essentials can get your social media efforts on track by helping you create a realistic social media analytics plan based on your goals and resources. The course begins by outlining a general social media analytics strategy that can help you identify your overall goals, establish measurable baselines, and find the right analytics tools for your needs. Once your goals and baselines are established, learn how different social media analytics tools can help you troubleshoot and realign your efforts to meet your goals. Social Media Analytics Essentials explores both internal and external social media analytics tools. Internal – or built-in – analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help you see which of your tactics are yielding the best results within a specific tool. And external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight. The course includes a worksheet to help you map your own social media analytics plan. This may be a short course, but it is packed with valuable information to help you stop the time suck and get your social media strategy on track and yielding results.
Build a robust and impressive online presence by learning to utilize social media widgets across all your Internet channels. Widgets are the tools that bind the Social Web. Widgets connect social media sites with blogs and websites; add interactivity and advanced features to websites; and help you share your content across the Internet. And widgets are the first step toward a solid integration plan for your entire social media presence. If you want to build a robust online presence, then you need to learn more than the basics about social media widgets. Follow author and new media expert Deltina Hay as she discusses beginning and advanced topics on social media widgets, plugins, APIs, and more in an accessible way that anyone can follow. Social Media Widgets Essentials' Topics include: An overview of buttons, badges, widgets, plugins, embed code, applications, and APIs Different types of widgets, such as social networking, RSS feed, and sharing widgets What widgets are, and the different ways they are implemented An introduction to plugins The widgets available on the WordPress.com blogging platform How plugins and widgets are used and implemented on a WordPress powered website How to create custom widgets An overview and demonstration of Twitter widgets and buttons A demonstration of Facebook social plugins and Facebook Page applications An overview and demonstration of LinkedIn buttons, badges, and Company Page plugins An exploration of Google Plus API tools and plugins If you are ready to stand out and build an truly impressive online presence, then you are ready for Social Media Widgets Essentials.
Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online. It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online. This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web. Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion. Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms. Optimizing for Search There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well. Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web. Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas. Optimizing for Sharing You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure. Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared. Optimizing for Conversion Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms. Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible. Holistic Search Optimization Framework The course ends with a discussion on how to create a holistic optimization framework. Worksheets, templates, and example code included!
Create an optimized Pinterest presence for your business, while learning the main features of the Pinterest platform. Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers. And for good reason. Marketing with Pinterest can yield impressive results, often beating Facebook by leaps and bounds when it comes to product sales. And images shared to Pinterest have a much longer half-life than Facebook updates or tweets. Research shows that the lag between pinning an image to Pinterest and visiting the website the image came from, can be up to 40 days! This condensed and comprehensive course helps you take advantage of this powerful marketing tool by teaching you how to use Pinterest to its full potential. Business owners, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your optimized Pinterest presence in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create an optimized Pinterest business account and connect it to your website Take advantage of all the features and options within the Pinterest platform Set up collections of pins – called boards – and pin images and video to your boards Use Pinterest tools and widgets to create galleries to place on your blog or website Optimize the content on your blog or website for sharing on Pinterest Make your content more sharable and embed product information on your images Take advantage of the newest Pinterest features like place pins and hover buttons Worksheets and resources included!
Create an optimized YouTube Channel, while learning tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website. Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people use a fraction of the marketing potential which is freely available on YouTube. YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience? Author and new media expert, Deltina Hay, shows you how to optimize your YouTube channel to drive more traffic to your website or social media accounts; and how to generate more sales and leads from within your YouTube videos. The YouTube video lessons in this course are hands-on demonstrations of the tactics you can use to leverage YouTube to its full marketing potential. Topics include: Customizing your YouTube channel for optimum exposure Preparing and optimizing videos for upload to YouTube Using annotations and other YouTube video features to drive traffic Adding interactive features to YouTube videos to increase subscriptions Creating YouTube galleries to place on websites and blogs Integrating and promoting videos in blogs, Facebook, Twitter, and Google Plus This course is intended for business owners and marketers who are serious about leveraging YouTube to generating leads; sell more products and services; or establish themselves as thought leaders.