Don't Make These Common Marketing Mistakes! Most people have the ability to offer some kind of service or product online. If someone is looking for what you do and it’s something they can’t do or don’t have the time for, they will pay you to do it. But you don’t want to put all your eggs in one basket. Demand for skills change, and that’s why it’s necessary to make sure you can offer multiple sets of skills. For this, you need to keep updating your skills. Even when you outsource services to clients, you want to have knowledge of the basics on whatever you are offering. You never know if an outsourcer fails to complete a task or does it incorrectly. You may not have the time to have them correct it due to deadline pressures. It’s during these times that knowing about what you are offering can help you to step in and finish the job. You want to avoid missing deadlines as much as possible. That is a difficult situation to reverse. Of course, having dependable resources in the first place will limit this situation from arising. When considering outsourcers, have them do some jobs that are exclusively for you, in the beginning, to see how they per-form. Again, having a grasp on the basics of the task they perform will help you evaluate their skills. Once you are confident of their abilities, you can use those resources to perform work for your clients.