Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. Workshop Objectives: Know how to conduct market research Develop a workable internet marketing campaign Recognize your target market Understand your brand Grasp SEO and website characteristics Find and capture leads
Our Digital Citizenship course will give your participants the guidance needed in the ever changing digital world. As our lives are lived more and more online we all need to translate our social skills into the virtual world. Digital Citizenship allows us to connect, collaborate, and share by using technology appropriately. In person meetings are on the decline which makes it necessary to engage people digitally. Being a good digital citizen means you have a set of skills to work in the digital world. Workshop Objectives: Define digital citizenship. Use technology appropriately. Use social networking to create your brand. Protect your reputation online. Practice safe use of technology. Understand digital etiquette.
This module will take about 30 minutes to complete. As the internet grows, a touch of the screen can take you through boundaries previously only dreamed of. But do you know which boundaries it is okay to cross (or even encouraged) versus which to not even mention to you that now exist? Using application exercises and a rich multimedia process, this course will take you through basic internet protocol to keep you and your employees safe and focused.
The final course in the trilogy of Decide, Declare and Display is Display. Having done the prior course modules of Decide and Declare, you already know who you are, and you know how to communicate that to others. Now you'll see how to let your unique identity – and what you have to offer – shine through in every email, status update, and tweet you share. By the end of this module you will: Leverage existing relationships at LinkedIn to create new connections Use Facebook to promote your Personal Brand to your personal and professional connections Promote your Personal Brand via Twitter Take advantage of your personal website as a place where you can speak freely online Stay connected to topics and conversations you care about through Google Alerts Keep your Personal Brand at the heart of every communication you send