With more than 500 million users, LinkedIn is the largest professional networking site in the world and an excellent place for companies to make meaningful connections with others in their industry, find highly qualified and targeted leads, and to drive more traffic to their business websites to increase brand awareness and generate leads. In today's age of social media, leveraging a professional social network like LinkedIn to drive sales leads is becoming more critical than ever before. This step by step course will show you how to use LinkedIn to generate targeted leads and dramatically increase sales for your business. Topics covered: 3 Simple Ways to Increase Sales with LinkedIn 4 Ways to Utilize LinkedIn Video to Increase Sales 5 Creative Strategies for Using LinkedIn to Generate Leads 5 Tips for Using LinkedIn for Business Marketing How to Create a LinkedIn Profile That Will Get You Noticed Key Strategies for Leveraging LinkedIn to Generate More Leads The Best Way to Increase Highly Targeted Leads in LinkedIn The Best Ways to Utilize LinkedIn to Promote Your Business and Increase Sales Top 5 Strategies for Using LinkedIn Ads to Generate Traffic Top Tips for Using LinkedIn to Increase Business Sales
This subscription level includes all the courses from the basic level, plus course about more specialized social media platforms and advanced courses focusing on social media guidelines, measurement, integration, automation, and optimization. All courses from basic level: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials PLUS: Google Plus Essentials Pinterest Essentials YouTube Essentials Social Media Analytics Essentials Social Media Widgets Essentials Social Media Integration Essentials Social Media Guidelines and Policies
This basic social media subscription level includes an introduction to social media and blogging for business, and comprehensive courses on the most common social media platforms. The bundle includes the following courses: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials
Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials YouTube Essentials Pinterest Essentials Coming soon: Social Media Analytics Essentials Social Media Widget Essentials Social Media Integrations Essentials Search and Social Media Optimization Essentials Social Media Policies and Guidelines More... Here's to your success in the Social Web!
"Social Media Is a ‘Digital Minefield’ For Employers" – MSNBC "34 percent of companies surveyed reported that a loss of sensitive information due to employee use of social networking and that it had affected business” – Proofpoint “Survey Shows Employers Need to Boost Social Media Training” – SHRM 11/10/11 “…33 percent said that their organizations have disciplined employees for social networking issues in the past 12 months." SHRM 1/1/12 THE FACT IS... The number of organizations having to fire employees for their misuse of social media is growing every day. Employees’ misuse of Social Networking creates unique challenges for school administrators. Lack of Awareness in Personal Social Networking You may not be aware, but your employees are having workplace conversations that can violate Privacy Polices, Workplace Harassment Policies and Code of Conduct Policies. They are sharing information that may appear to be endorsed by your school or district. They are mixing their personal and professional lives in ways that can impact your community’s view of your schools. Perception is reality and the perception of your schools in the community can be shaped by your employee’s use of social networking. The nature of communication has changed and what was once a flippant water cooler comment may now be documented permanently and view-able by an entire community. Online Actions Have Real World Consequences Teachers do not fully understand the reality that everything we do online is public, permanent and documented. Far too many of your employees assume that the statements they post on social media sites stay within their private network. So complaining about their job, their boss, their co-workers, parents or their students will only be seen by their network. The reality is, however, that students and parents can quickly become riled by comments and photos posted online. Many administrators have found themselves in very difficult situations. Teacher Posts Controversial Pictures to Facebook Page Expectations of professionalism and confidentiality are a given between parents and teachers. Trust of teachers and staff by parents and students is imperative and yet can be diminished in mere seconds in a viral world by one employee’s lack of awareness of social media. Many schools and districts are put into a reactive posture not having been proactive in educating employees. A recent example is a school teacher has been forced to resign after a student’s parent saw a few photos on the teacher’s Facebook page from a Germany vacation. In one photo, the teacher was holding a glass of wine in one hand and a beer in the other. There was also one profane word in a post by one of her friends on her wall. (Source: lawster.wordpress.com) A Catholic school teacher was fired after she participated in a Facebook survey saying in the survey she did not believe in God. (Source: AP) Another example in Paterson, N.J., a first-grade teacher in a largely black and Latino school may lose her job after commenting on Facebook that she feels like a “warden for future criminals”. A judge ruled that teacher Jennifer O’Brien can be fired for calling her students future criminals on Facebook. O’Brien’s lawyer, Nancy Oxfeld, argues the posting was just an insignificant blunder said in frustration after a bad day.(Source: NPR) John Palfrey of Harvard’s Berkman Center for Internet and Society says there have always been teachers who say dumb things, but now social media amplify those comments.(Source: NPR) Proactively Training Your Employee’s About Social Networking Pitfalls is Absolutely Essential! Credibility and trust matter, especially to parents. Over one hundred thousand employees and over a thousand employers have been trained over the last decade by our partners on risk management, identity protection and fraud prevention. In 2009, we began providing social networking awareness training to school districts around the country and are now making this training available online. The Social Networking Consequences for Education Course: Addresses the positive and negative impact of employees using social media sites personally and professionally. Teaches employees how misuse of social networking even away from work can and will affect the work environment. Helps employee better understand all the risks of over-sharing in social networking. Communicates the issues through dozens of ‘real life’ examples of the mistakes of others in online sharing in a school environment. Inappropriate use of social networking both during and after work hours in a school environment. This training is proven to increase your employees’ awareness of the issues they do not fully understand about social networking. It does not address specifics details about the use of social networking under your unique social networking policy. Providing Social Networking Policies and More Many states are requiring that schools adopt a social networking policy. We can provide you with a social networking policy that can be customized for your organization. However, policies alone are not enough; training is the key. The purpose of this training is to set the stage for that policy and create awareness and understanding of the need for an organizational policy on the topic of social networking. Too often the introduction of a social networking policy, without proper training, is viewed by employees as a ‘big brother’ employer dealing in areas that should not be its concern. This training is a series of 6 videos that are 8-15 minutes in length that will set the framework for your social networking policy and help employees to change their thinking, thereby changing their behavior when it comes to their use of social networking.
Get all your essential social networking skills in one bundle! This bundled course includes condensed and comprehensive courses covering the "big four" social networks. Courses include: Twitter Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials This bundle will prepare you for success in the most important social networking platforms for business.
Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn. LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting. But LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages. This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page. Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create a complete, professional, and optimized LinkedIn profile Take full advantage of the latest options (like adding video) within your LinkedIn profile Create a customized and optimized LinkedIn Company Page from scratch Take advantage of all the features and settings on the LinkedIn platform Add products and services to your LinkedIn Company Page Create and manage LinkedIn groups Integrate your LinkedIn profile and page with your online presence Promote your LinkedIn page with plugins and advertising options Find relevant connections and improve your LinkedIn search ranking through engagement
Why should you care about your Personal Brand? Research shows that people make their mind up about you in the in the first few seconds that they meet you – whether it’s online or in person. It’s the way we are hardwired as human beings. It’s a survival instinct. So, if you make a favorable impression and people like what they see about you, then they will continue to engage with you. However if you make an unfavorable impression, then people will dismiss you. Why is this important? Well simple put - if you want your career to advance then it’s increasingly critical to have a clearly defined personal brand. The Foundations Bundle consists of 4 modules and teaches you the fundamentals of developing an authentic and consistent Personal Brand.
The final course in the trilogy of Decide, Declare and Display is Display. Having done the prior course modules of Decide and Declare, you already know who you are, and you know how to communicate that to others. Now you'll see how to let your unique identity – and what you have to offer – shine through in every email, status update, and tweet you share. By the end of this module you will: Leverage existing relationships at LinkedIn to create new connections Use Facebook to promote your Personal Brand to your personal and professional connections Promote your Personal Brand via Twitter Take advantage of your personal website as a place where you can speak freely online Stay connected to topics and conversations you care about through Google Alerts Keep your Personal Brand at the heart of every communication you send
The Froogle Difference The Froogle Institute for Social Media was established to provide job seekers and employers with an industry-recognized training program on the relevant elements of social media.. We strive to foster relevant and sustainable market presence for our students alike. Under this model, the program integrates the academic rigor of real-world expertise of leading industry training. The Froogle Value? With CNN reporting “that social media skills are the #1 job skill requirement by employers”. Froogle Resources Center teaches our students how to transfer their skills learned to the workplace immediately. Our custom workshops and training programs are structured to help our students best prepare for re-entering the job market by adapting social media best practices. We currently conduct weekly social media workshops at the One Stop Employment Center in White Plains NY, Greater Westchester Chambers of Commence, and Score of New York. Our program has been very successful in helping unemployed men and women get back into the workplace faster. Our team of candidates are professionally prepared, highly motivated with relevant real life experience. Froogle Institute Resource Center Understands without individuals with relevant jobs skills, it’s nearly impossible to achieve and deliver results for your company. Locating and securing top talent has become an increase difficult task What We Offer Froogle can provide your company with trained social media candidate that can satisfy your targeted objectives. Free Social Media Temporary and Permanent Placement We save you time and money by finding candidates that fit your company objective. Your company will never be charged a fee for our placement services only a one-time annual membership fee of $199.00 Social Media Management, Marketing & Consultant Services We can accommodate short and long term outsourcing of social media projects managed through our remote work space system. Professional On-site Social Media Staff Training. Our professional brand builder program creates a professional style and profile and continual education support makes our candidates stand out head and shoulders above other candidates. Professional Employee Social Profiles Personal brand site that help showcase their work, depict there affiliations, or highlight and professional activities. making your staff and executives more valuable. Log on to our website and register for your membership www.froogleinstitute.com/placement or give us a call, one of our placement coordinators will assist you with choosing the right candidate for your needs. www.froogleinstiutute.com www.facebook.com/froogleinstitute phone: (914)372-7800 fax: (914)3727767 520 White Plains Rd. Suite 5064 - Tarrytown, NY 10591