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LinkedIn Essentials Course

LinkedIn Essentials Course

Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn. LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting. But LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages. This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page. Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create a complete, professional, and optimized LinkedIn profile Take full advantage of the latest options (like adding video) within your LinkedIn profile Create a customized and optimized LinkedIn Company Page from scratch Take advantage of all the features and settings on the LinkedIn platform Add products and services to your LinkedIn Company Page Create and manage LinkedIn groups Integrate your LinkedIn profile and page with your online presence Promote your LinkedIn page with plugins and advertising options Find relevant connections and improve your LinkedIn search ranking through engagement

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