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Target and Awareness Advertising Course

Target and Awareness Advertising Course

This module will take about 30 minutes to complete. Target advertising channels send your message to a specific target market, while awareness advertising channels send your message to a broad audience (which may include your target prospects). This lesson covers channels such as: Target: Trade publications Website Internet Search Engine Optimization Sponsorships Associations Networking Awareness: Broadcast (radio and television) Outdoor Newspaper Magazines

Visited 430 times
$75 $19.95
Message Development: Vertical Messages Course

Message Development: Vertical Messages Course

This module will take about 25 minutes to complete. Companies must develop several messages to ensure the points that will interest and engage a prospect are included in their advertising and sales material. Vertical messages, often called niche or target messages, focus on one market only; they target a specific group of prospects. They position your company as the expert in that particular market. This lesson covers the various techniques in developing vertical messages: Identifying vertical markets Solution messages Niche market messages Customer messages Third party messages

Visited 136 times
$75 $19.95
Message Development: Company Messages Course

Message Development: Company Messages Course

This module will take about 25 minutes to complete. To effectively connect with prospects you must have several marketing messages. The purpose of a company message is to promote your company to the broadest range of prospects. Learn company message development techniques such as: Developing a company story Verifying value statements Presenting features and benefits Cross-selling Using philosophy and mission statements Employing internal marketing

Visited 136 times
$75 $19.95
Direct Advertising Course

Direct Advertising Course

This module will take about 30 minutes to complete. Advertising is one way you communicate company messages, identity and products/services to prospects. Direct advertising sends your message directly to the prospect you are targeting. The various methods used to accomplish this are called channels. Learn the various direct advertising channels, the components of developing a campaign in each channel, and how to track the results. Topics include: Direct mail Opt-in email Events Trade shows Prospecting calls Tracking & evaluation

Visited 128 times
$75 $19.95