This module will take about 35 minutes to complete. For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goals. This lesson simplifies the components of marketing strategy and advertising campaign development. Understand and implement concepts such as: SCOT analysis Market potential Messages Advertising channels Tracking & analysis
Diversity programs and initiatives are continually evolving. Often, organizations face roadblocks when trying to diversify their workforce. This course identifies what these roadblocks could be and provides three of the latest, proven strategies to achieve workplace diversity.
This lesson provides five strategies for creating a more inclusive work environment. While there is not a specific roadmap to achieve an inclusive workplace, any step you take to further help employees feel valued and respected can greatly benefit your organization. If you already have an inclusion program in place, or are just getting started, these strategies can help your organization be a place where employees from all backgrounds feel welcomed.
This is a 47-slide PowerPoint. There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney's approach to Value-based Pricing. Value-based Pricing offers numerous distinct advantages over the other 2 pricing methodologies. It is particularly suitable for situations where you are entering a new market, offering a new or distinct product, or where customers do not yet fully understand the impact and benefits of your product. Value-based pricing allows companies to build a deeper understanding of their customers' business drivers, align their goals with the customers' goals, and, ultimately, share in each others' attained value in a way that isn't possible with traditional pricing approaches. Value-based Pricing requires a significant change in the way most organizations go-to-market. It requires rethinking everything from customer segmentation to product marketing to sales and account management in order to support a new and unique market positioning. Core business processes must be realigned and new business process established. These new processes have deeper analytical capabilities embedded through the organization, especially in Sales. Topics covered include a comparison of common pricing strategies, principles to value-based pricing, value-based pricing strategy approach, Pricing Staircase framework, Value Ceiling, customer segmentation, pricing structure, Benefits Matrix.
This is a 16-slide PowerPoint. Developed by Michael Porter, Value Chain Analysis is business management framework used to analyze the processes and key activities performed by a business or industry. This framework illustrates where value is created within an industry or company.
This is a 144-slide PowerPoint. Total Quality Management (TQM) is a holistic approach to long-term success that views continuous improvement in all aspects of an organization as a process and not as a short-term goal. It aims to radically transform the organization through progressive changes in the attitudes, practices, systems and structures. By teaching this presentation, employees will understand the importance of making a personal commitment to quality, focus on satisfying both internal and external customer requirements, and working as a team to improve quality. This training presentation includes quality philosophies from key quality leaders such as W. E. Deming, J. M. Juran and Philip Crosby, and provides a summary of process management, steps for TQM implementation, key tools and techniques for total quality as well as the key business excellence and quality management models. CONTENTS: 1. Introduction to TQM 2. Customer Focus 3. Employee Involvement & Empowerment 4. Process Management 5. Business Excellence & Quality Management Models 6. Total Quality Leadership 7. Implementing TQM 8. Tools & Techniques for Total Quality 9. Summary
This is a 38-slide PowerPoint. The Ten Schools of Thought model from Henry Mintzberg is a framework that can be used to categorize the field of Strategic Management. It describes each school in context and provides a critique. Thus, it acts as a very good overview to the entire field of Strategic Management. While academics and consultants keep focusing on these narrow perspectives, business managers will be better served if they strive to see the wider picture. Some of strategic management's greatest failings, in fact, occurred when one of these concepts was taken too seriously. These 10 Schools of Thought are as follows: *The Design School *The Planning School *The Positioning School *The Entrepreneurial School *The Cognitive School *The Learning School *The Power School *The Cultural School *The Environmental School *The Configuration School This document explains each School, its origins, benefit and limitations, related analyses/frameworks, and other attributes. Also includes PowerPoint templates for illustrating this model in your presentation.
This is a 147-slide PowerPoint. This training course provides a fresh and novel perspective into the realm of strategic planning. Basically, it redefines the success formula for Strategic Planning. Main objective is to pursue success and avoid failure more systematically. Success and failure are demystified with this training course. One of many examples addressed is the statistical fact in the USA and Europe that some 45% of SME start-up businesses fail after three years of launch. This training material looks at the cited causes of failure of SMEs and explains this phenomenon, and presents the remedy formula. Presentation incorporates multiple novel templates and matrices. It deals with organizational success, including SMEs, but also success and failure of of individuals. Training course can be used as a TEMPLATE INTRODUCTION to any business and management training, including strategic planning and management, business plan, market research, marketing strategy, balanced scorecard, blue ocean marketing, business model, innovation, how to be successful etc. Success Appraisal CHECKLISTS are incorporated in the final section for immediate checking, for the purpose of identifying the elements that are missing in your current success combination. Separate checklists are provided for businesses and for individuals. This success system was developed by Dr. Stephen M. Sweid, a business consultant, researcher and trainer with over 20 years consulting experience on the international scene: Europe, USA, Middle East and Far East. >>> This material can be also delivered as in-house training course or workshop by the same consultant / trainer. TABLE OF CONTENTS: MAIN TITLES OF SLIDES 1st Principle of Success: Coupling 2nd Principle of Success: Combination Working System Model Organizational Success Components Personal Success Components Risk Matrix: How to push your limits Recap: Steps To Take To Succeed Proofs of Systemic Approach Innovation System Innovation Supreme The Many Reasons for Failure of SME businesses Example: Success Criteria for Small Projects New Definition of Luck Success: System Level Failure: Component Level Recap of Success and Failure How to Avoid Failure Success Appraisal Checklists About Consultant & Trainer
This is a 35-slide PowerPoint. This presentation is a detailed guide to Strategy Development, covering strategy concepts from military strategists (eg. Sun Tzu's Art of War) to modern day strategy development thought leaders (Mintzberg and Bower). Breaks down a 3-phase approach to Strategy Development, including hierarchical challenges, activities, and deliverables. This document is divided into 5 sections: * Strategy Overview (3 slides) * Lessons from Military Strategists (4 slides) * Strategy Development Fundamentals (7 slides) * Elements of Strategy Development (8 slides) * Strategy Development Approach (11 slides)
This is a 26-slide PowerPoint. A strategy is the integrated array of distinctive choices made by a company to develop and sustain a winning proposition in the market place (value, difference, position, effectiveness). This presentation proposes a practical definition of strategy development. It also identifies critical success factors and guiding principles for effective strategy development. This deck shows how strategy development relies on a systematic logical flow (insights/options/response) that seeks answer 3 fundamental questions: 1. What are the opportunities offered by the market and how well positioned is the company to capture them? 2. What are the company's options to shape or adapt to the market conditions to its best advantage? 3. What select few priorities will the company need to focus on and how in order to win? This deck also introduces the 4 key outcomes of strategy development: * A robust and creative strategy that clearly identifies the select priorities to drive success. * Organizational understanding, momentum, and enthusiasm. * Strategic actions embedded in day-to-day business. * Reinforced capability to adapt and evolve as market and industry develop.
This is a 22-slide PowerPoint. Strategic principles allow organizations to make decentralized decisions while maintaining cohesive strategic action. This document explains the strategic principle framework, including examples, defining attributes, relevant crucial situations, and an approach to strategic principle development. This document is based on the HBR article, "Transforming Corner-Office Strategy into Frontline Action," co-authored by Orit Gadiesh and James Gilbert. This article is on the list of "HBR's Must-Reads on Strategy." Intro to the article: Southwest Airlines keeps soaring. Its stock price rose a compounded 21,000% between 1972 and 1992 and leapt 300% between 1995 and 2000. Why does Southwest succeed while so many other airlines fail? Because it sticks to its powerful strategic principle: "Meet customers' short-haul travel needs at fares competitive with the cost of automobile travel." This pithy, memorable, action-oriented phrase distills Southwest's unique strategy and communicates it throughout the company. An effective strategic principle lets a company simultaneously: *maintain strategic focus, *empower workers to innovate and take risks, *seize fleeting opportunities, *create products and services that meet subtle shifts in customers' needs. In today's rapidly changing world, companies must integrate decentralized decision making with coherent, strategic action. A well-crafted, skillfully implemented strategic principle lets them strike that delicate balance.
This is a 28-slide PowerPoint. This document outlines a 3-phase framework for conducting robust Strategic Analysis, based on a paper published by A. E. Boardman and A. R. Vining. The framework describes the major elements of a strategic analysis, and consists of a logically-sequenced, coherent skeleton of a comprehensive strategic analysis. The phases are: 1. Current Situational Analysis 2. Analysis Assessment 3. Solution Analysis Concepts and supporting frameworks discussed include Impact Matrix, Political Strategy, Solution Analysis, Life Cycle Portfolio Matrix, GE Matrix, Portfolio Matrix, Performance Assessment Tool, and PEST Analysis.
This is a 20-slide PowerPoint. This document contains 6 frame Change Management frameworks that deal with the "soft" side of managing effective organizational change: 1. Dimensions of Change 2. Emotional Cycle of Change 3. Ingredients of Change 4. Level of Commitment 5. Phases of Team Building 6. Trust Formula
This is a 23-slide PowerPoint. Scenario Planning, also called Scenario Thinking or Scenario Analysis, is a method used in the strategic planning process to help businesses make flexible long-term plans. This document describes a 9-phase process for Scenario Planning, and shows how to apply this process to a workshop environment. Many organizations conduct off-site Scenario Planning Workshops as part their annual strategy development process.
This is a 10-slide PowerPoint. SWOT analysis is a strategic planning framework used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or business initiative. This document includes instructional and template slides.
This is a 29-slide PowerPoint. This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations. Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people. Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors: 1. Relative advantage 2. Compatibility 3. Complexity 4. Trialability 5. Observability This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.
This is a 225-page PDF. BENEFITS 1 - Discover the LEADING EDGE research for strategy 2 - LIFT your strategy to much higher and more sophisticated levels with this research 3 - SAVE a lot in preparation time for research and strategy formulation. 4 - You and your team will get into the right MINDSET for this type of research 5 - SAVE a lot of time in the actual implementation of the needed research 6 - Loaded with NOVEL but tried approaches, hence maximum competitive advantage 7 - You will have optimum COORDINATION between the research and formulation processes. Research for breakthrough strategy features a much broader scope of market intelligence / data collection activities and approaches as compared to standard strategy market research. It is a journey and adventure; it takes you to another world. This product presents leading edge research for strategy, with emphasis on the close linkage between research and strategy formulation and implementation. Strategy is mainly about the why, the root causes, so is this research. It is geared towards achieving breakthrough transformation and quantum leap, revolving around creative thinking, innovation and resonating with the future environment. It is a comprehensive and practical guide covering purpose, scope, methodology and even mindset of research for breakthrough strategy. It compiles in an integrated manner and in one place the key factors that can produce great strategic research. Furthermore, it contains a number of new approaches, insights and notions for research work leading to breakthrough strategies, and which were tested and refined by the Business and management consultant and researcher Dr. Stephen Sweid. Ample graphics and metaphors have been incorporated for clarity, retaining, inspiration and enjoyment. This guide has been designed to be equally beneficial to Corporate organizations, profit or non profit, and SMEs, including startups. It is also equally applicable to localized markets and global dimension. This research guide can serve as a training course or a refresher intro seminar for all managers involved in strategy formulation, this prior to the takeoff of the strategy formulation exercise. Purpose is to get a feel for the broad scope and sophistication of research needed, and the strong linkage of research with strategy, and to set some guidelines and standards for the selection of researchers, and to get inspired for the achievement of a successful quantum leap change or startup. It can be also used as a step by step orientation manual for the researchers involved in the new project and strategy formulation. This strategy research guide complements other products of same consultant on Flevy. This strategy focused research product was developed by Dr. Stephen M. Sweid, a business consultant, researcher and trainer with over 20 years consulting experience on the international scene: Europe, USA, Middle East and Far East, covering a wide spectrum of industries, including hi-tech. Consultant specializes in quantum leap strategy and innovation. >>> This material can be also delivered as in-house training course or workshop by the same consultant / trainer. TABLE OF CONTENTS About this research guide and how to use it The difference between breakthrough and standard strategic research: The wide scope of research activities for breakthrough strategy Multiple illustrative examples of the broader scope of this type of research Purpose and benefit of strategy research Multiple illustrative examples of the benefits of this type of research Why do your chances grow exponentially with your research thrust? Mindset for breakthrough strategy research Characteristics of researchers needed for strategy research Confidentiality issues in strategic research Research ethics Potential big problems in strategy research Methodology of breakthrough strategy research Research implementation plan is essential Some indications of timeline of research for formulation of breakthrough strategy Cost of strategy research Who performs the strategy research work? Branching of the big questions with examples Basic market information needed for a new small startup Tabulating questions and sources, and the reverse Useful sources of strategic market intelligence Finding sources of sources of information Treasure trove of info: there is always one for each topic and industry! Parallel (holistic) research How iterative convergence works and its purpose? Indirect research: indicators research Testing your idea in the real world Consulting with industry experts is essential Forecasting research International dimension and research Face to face, and telephone interviews and questionnaires Email inquiries can be most effective means of strategy research Common problems in research Summary: criteria for successful strategy research in the market Important: when do you know you have researched enough? Regular writing, and writing and presentation of final research report
This is a 46-slide PowerPoint. Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new products fail at an even higher rate. Why is this the case? And, how do companies overcome this? This document discusses the psychology of product adoption. Topics include Prospect Theory, Endowment Effect, Loss Aversion, Give and Get Dynamics, Innovator's Curse, Product-Behavior Value Matrix, among other topics. It distills these concepts into Six Product Launch Strategies. This presentation has instructional slides and examples. The foundation of this consumer adoption discussion is around the difference between objective gains and losses vs. subjective gains and losses. This fundamental consumer bias results in psychological switching costs, in addition to economic ones. Studies have shown that, psychologically, losses loom larger than gains by two to three times.
This is a 34-slide PowerPoint. Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy. The Product Lifecycle itself it divided into 4 stages of development: * Introduction * Growth * Maturity (and Saturation) * Decline (and Termination) The length of each period varies tremendously. Some products have very short cycles, whereas others can take decades or even centuries to go through the cycle. The lifecycle can be mapped against the consumer adoption curve, where the peak of the curve generally occurs in the Maturity stage of the Product Lifecycle. This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include: * Consumer Adoption Curve * Bass Diffusion Model * Lifecycle-Performance Factor Matrix * Strategic Positioning * Substitution Analysis
This is a 38-slide PowerPoint. This presentation provides an in-depth discussion on Pricing Strategy. Topics include: *Skimming vs. Penetration *Consumer Adoption Curve *Advantages and Disadvantages *Pricing Approach *Price Curve Analysis *Price Sensitivity Analysis *Pricing Tactics