This is a 45-slide PowerPoint. There are some companies with exceptionally durable visions that have been built to last. What distinguishes their visions from most others? This document explains a framework around building an enduring company vision, developed by business professors James Collins and Jerry Porras. There are two key components to an enduring corporate vision: *Core Ideology. The Core Ideology defines a company's timeless character--it is the glue that olds the organization together even when everything else is subject to chain. This core is comprised of Core Values and a Core Purpose. *Envisioned Future. The Envisioned Future is comprised of Big, Hairy, Audacious Goals (BHAGs) and a Vivid Description of what it will be like to achieve those BHAGs. A company's Core Ideology and Envisioned Future are two distinct concepts. A BHAG is a clearly articulated goal that takes 10 to 30 years to reach--whereas our Core Purpose can never be completed. In this presentation, we break down the process of constructing a company?s vision in detail. PowerPoint templates are also included for you to use in your own analyses and presentations.
Why should you care about your Personal Brand? Research shows that people make their mind up about you in the in the first few seconds that they meet you – whether it’s online or in person. It’s the way we are hardwired as human beings. It’s a survival instinct. So, if you make a favorable impression and people like what they see about you, then they will continue to engage with you. However if you make an unfavorable impression, then people will dismiss you. Why is this important? Well simple put - if you want your career to advance then it’s increasingly critical to have a clearly defined personal brand. The Foundations Bundle consists of 4 modules and teaches you the fundamentals of developing an authentic and consistent Personal Brand.
The final course in the trilogy of Decide, Declare and Display is Display. Having done the prior course modules of Decide and Declare, you already know who you are, and you know how to communicate that to others. Now you'll see how to let your unique identity – and what you have to offer – shine through in every email, status update, and tweet you share. By the end of this module you will: Leverage existing relationships at LinkedIn to create new connections Use Facebook to promote your Personal Brand to your personal and professional connections Promote your Personal Brand via Twitter Take advantage of your personal website as a place where you can speak freely online Stay connected to topics and conversations you care about through Google Alerts Keep your Personal Brand at the heart of every communication you send
The next course in the trilogy of Decide, Declare and Display is Declare. Once you've figured out what you want, it's time to start taking steps to make it happen. You'll do that in this course by creating and refining your Personal Brand statement as the basis for your Branded Bio, Cover Letter, Resume, and Elevator Pitch. By the end of this module you will: Have a Personal Brand statement that succinctly describes the unique value you offer Develop a Branded Bio that builds on your Personal Brand statement Develop a Branded Cover Letter Write a Branded Resume that shows how you have used your skills to benefit others Create an Elevator Pitch that you can use in nearly any situation to demonstrate your value and worth
This Course module is the first of the Three D's of The First Few Seconds' modules on Personal Branding. It follows from the Course module 'Introduction to Personal Branding'. This is your starting point, the place where you define precisely who you are and what you want to get out of your life and career. Whether someone else got the job you were going for; or your competitor got that sale; or you just want to improve yourself, the Decide course will set you on the path to success. Both the content in this course and the self-paced exercises that go along with it will help you decide on what you want – and show you how to get it. At the completion of this module you will be able to: Identify clues in your past that shed light on your strengths and weaknesses today Define the values you want to live Align your behavior with those values Understand how your self-perception might be at odds with how others perceive you Ensure that others see you the way you want to be seen Define what success looks like for you