This module will take about 30 minutes to complete. Target advertising channels send your message to a specific target market, while awareness advertising channels send your message to a broad audience (which may include your target prospects). This lesson covers channels such as: Target: Trade publications Website Internet Search Engine Optimization Sponsorships Associations Networking Awareness: Broadcast (radio and television) Outdoor Newspaper Magazines
This module will take about 35 minutes to complete. For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goals. This lesson simplifies the components of marketing strategy and advertising campaign development. Understand and implement concepts such as: SCOT analysis Market potential Messages Advertising channels Tracking & analysis
This module will take about 25 minutes to complete. Proper preparation enables you to maximize your time, build credibility with your contact, and speed up the sales process, which in turn means fewer stalls and objections. This lesson helps you develop the skills necessary to effectively prospect in person, by phone or through networking activities.
In this 10 minute version, we examine the main questioning skills and how to use them for effective conversation control. Open, closed, leading, echoic, rhetorical and clarifying questions are all explained. There is a workbook for this video.
This 10 minute video explains the steps in negotiation and some tips on how to effectively negotiate. You will learn about the stages of negotiation, a beneficial outcome and useful tactics in a negotiation. There is a workbook for this video.
In this 10 minute video module, we explain the importance of managing the needs of your customers and ways in which you can do that. It starts with good listening and understanding your customer so you can lead them to the best outcome. There is a workbook for this video
This 10 minute video explains the basics of selling including the concepts of uncovering customer needs, handling objections, features and benefits and closing the sale. There is a workbook for this video
Difficult Customer Techniques - This 10 minute video outlines ways you can deal with difficult customers and how you can calm them down. You will learn a few techniques on dealing with difficult customers. There is a workbook for this video.
This video covers ways to improve your confidence in closing a sale. There are several types of sales closes and we discuss some of them here with examples. Learn some key techniques in being able to ask for the business and successfully close a sale. There is a workbook for this video.
This 10 minute video module explains what is included in abusive behaviour from customers and ways of dealing with them. You will learn some response strategies, termination ideas and how to avoid being baited into the wrong kind of response. There is a workbook for this video.
No one is born a sales person. No one has a special gift that makes customers buy products/services. Everyone can however, learn how to sell successfully. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful sales person. With our “Top 10 Sales Secrets” workshop, participants will discover the specifics of how to develop the traits that will make them successful sales people and how to build positive, long lasting relationships with their customers!
Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. The Sales Fundamentals workshop will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer.
Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop. With our Prospecting and Lead Generation workshop, participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.
Experiencing a sales objection can be a disheartening event. Through this course participants will learn how to eliminate the objection and push through to get that sale. Even the best quality services or items can be turned down, and learning how to overcome these denials will be of great benefit. Overcoming Sales Objections is an essential part of the sales process, as it will open up a whole new set of opportunities. It will produce new sales and provide an ongoing relationship with new clients. Objections will always occur no matter the item being sold or presented.
Coaching is not just for athletes. More and more organizations are choosing to include coaching as part of their instruction. Coaching salespeople, when done correctly, will not only increase sales, it will have a positive impact on the community and culture of a company. The benefits of coaching salespeople are numerous and worth exploring With our “Coaching Salespeople” workshop, participants will discover the specifics of how to develop coaching skills.
Everyone can always use some inspiration and motivation. This workshop will help participant’s target the unique ways each team member is motivated. Finding the right incentive for each member of your sales team is important as motivation works best when it is developed internally. Harness this through better communication, mentoring, and developing the right incentives. Motivating Your Sales Team will help participants create the right motivating environment that will shape and develop their sales team with right attitude and healthy competition. Instilling that unique seed which grows the motivation in your team will ensure an increase in performance and productivity. Have the best sales team you can have through better motivation.
In the age of online shopping and technology, in-person sales can easily be ignored. Do not overlook, however, the importance of personal contact. You never know when or where you will meet your next customer, and it is important to make a good impression. Everyone who is interested in sales must be confident in the art of in-person sales. With our “In-Person Sales” workshop, participants will discover the specifics of what it means to become an effective salesperson, and steps to success. They will learn how to connect with customers and move them through the sales process.
With this 10-part video course you will discover how to stay in control of your access to your audience. You are going to learn how to get into e-mail marketing and enjoy the amazing passive income it can produce for you. Videos will show you the process of putting up a modern e-mail list - one that is engineered to succeed from the ground up. You’re going to get clear, easy-to-understand concepts that you need to wrap your mind around for you to be successful.
Brand identity is important for businesses of all sizes. It doesn’t matter what industry you’re in, if you’re a solopreneur or you work for amultinational corporation. How people perceive your brand is essential to your success. With content marketing, you can inject your personality into your contentand make it unique to your brand. When you establish in people’s minds who you are and what your brand can do for them, it’s easier to persuade them to follow your calls to action.
Jump-start or maintain your marketing career by taking or retaking the AdWords Fundamentals Exam! This is not an option, but a compulsory component of any marketing certification awarded by Google; it is a must for beginners and marketing assistants. Requirement: Two days of study. At any given time, there are more than 200,000 active marketing-related vacancies in the US on LinkedIn alone, and an AdWords certification will be a plus no matter where you apply. Additionally, the Fundamentals Exam must be retaken every year, because an exam pass is valid for only 12 months. Even if you only take the AdWords Fundamentals Exam, it will help you a great deal in obtaining the marketing assistant position that you want. From a broader perspective, the Fundamentals Exam is essential for anyone who has or wants to obtain an online marketing position in the US. Are you in a hurry? Pressed for time? Need effective tutoring and a helping hand? No worries; I am here to help. As one of the earliest Top Contributors to the Official Google AdWords Forum since 2008, I have an enormous amount of experience in how to coach and orient beginners to shorten their learning curves in a fully interactive highly effective way. The unique course you are considering is much more than the traditional “I teach and you learn.” Instead, is a powerful weapon specifically designed to enable you to gain the confidence and skills needed to sit for the AdWords Fundamentals Exam on Google’s server. Volunteers—all of whom were newbies—passed the exam with an amazing striking average score of 88% after only two days of study; Google has set 80% as the pass level. The course architecture is based on reminders from the curriculum and subsequent multiple choice queries (MCQs). The entire course is highly compact and completely free of external links and references; reminders are kept brief, concise, and straightforward. The MCQs have been created to match the actual exam on Google’s server in terms of online environment, style, typical subject matter, format, and difficulty. To ensure the highest level of interactivity, end users will be prompted to make their own educated decisions and take actions a total of 1,340 times as they proceed across the eight modules. Of course, key topics in the course are revisited multiple times; repetition is the mother of all learning! Google AdWords is always evolving, as is the AdWords Fundamentals Exam, so the Exam Prep Course must be reworked from time to time. Therefore, you are advised to upgrade the modules in your account whenever it is possible. The author's other application titled the 'Clubhouse of Free AdWords Tests' provides you with valuable insight and preview into how the particular modules in this Fully Interactive Exam Prep Course work.