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Social Media in the Workplace (Course)

Social Media in the Workplace (Course)

We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out. Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and your participants will realize how Social media and the Workplace can work together. Workshop Objectives:   Learn the meaning of social media Learn different ways social media is used and altered Build and maintain a social media policy Keeping your social media secure Establishing rules for the social media the company posts Discover the benefits and pitfalls of using social media

Visited 79 times
$19.00
LinkedIn Success (Course)

LinkedIn Success (Course)

With more than 500 million users, LinkedIn is the largest professional networking site in the world and an excellent place for companies to make meaningful connections with others in their industry, find highly qualified and targeted leads, and to drive more traffic to their business websites to increase brand awareness and generate leads. In today's age of social media, leveraging a professional social network like LinkedIn to drive sales leads is becoming more critical than ever before. This step by step course will show you how to use LinkedIn to generate targeted leads and dramatically increase sales for your business. Topics covered: 3 Simple Ways to Increase Sales with LinkedIn 4 Ways to Utilize LinkedIn Video to Increase Sales 5 Creative Strategies for Using LinkedIn to Generate Leads 5 Tips for Using LinkedIn for Business Marketing How to Create a LinkedIn Profile That Will Get You Noticed Key Strategies for Leveraging LinkedIn to Generate More Leads The Best Way to Increase Highly Targeted Leads in LinkedIn The Best Ways to Utilize LinkedIn to Promote Your Business and Increase Sales Top 5 Strategies for Using LinkedIn Ads to Generate Traffic Top Tips for Using LinkedIn to Increase Business Sales

Visited 116 times
$49.99
Social Media Marketing Bundle

Social Media Marketing Bundle

This social media marketing bundle includes four courses: 1. Modern Facebook Marketing Course Modern Video Marketing Course 3. Modern Instagram Marketing Course 4. Modern Email Marketing and Segmentation Course Great value. Sold seperately for $49.99 each.    

Visited 133 times
$99.99
FaceBook Monetization Strategies Course

FaceBook Monetization Strategies Course

Veteran Product Creator Charles Terrence Harper Outlines The Strategies For Success. Facebook Monetization Strategies For Courses, Bonuses and Content in Your Business! Inside this video course, you are about to learn a method of monetization in Facebook that you will be able to implement, while at the same time, you’ll be able to allow it to run without you being present. This means that once you’ve automated your traffic, you’ll be free to replicate this cycle in multiple niches and will primarily be talking about executing a content membership. Learn more inside...

Visited 89 times
$49.99
Modern Video Marketing Course

Modern Video Marketing Course

It's about time for you to learn the in's and outs of successful online video marketing! Regardless of what you've heard, video marketing as a whole is not exactly a new phenomenon. Video marketing content is increasingly plugged into a larger marketing infrastructure.  Thanks to four major changes, video marketing has become the killer app. You have to wrap your mind around the fact that modern video marketing is both new and old. Depending on how you navigate these factors, you will either succeed or fail. Either your video is going to convert people into buyers or they're just going to sit there on YouTube getting zero views.

Visited 89 times
$49.99
Modern Social Media Marketing Course

Modern Social Media Marketing Course

A lot of marketers have all sorts of wrong ideas about social media marketing. Maybe you spend a lot of time, effort and money only to end up with a whole lot of nothing. With this video course you can find the right way to do Effective Social Media Marketing. You will learn which platforms you should focus on in order to be successful and what is the secret to effective modern social media marketing.

Visited 127 times
$97.00
Modern Instagram Marketing Course

Modern Instagram Marketing Course

If you are selling any kind of merchandise, Instagram should be part of your marketing strategy. There are no two ways about it. You are leaving a lot of money on the table if you skip Instagram. 500 million Instagram app users access Instagram every single day.   It's easy to get excited about Instagram's reach, user consumption patterns, and overall traffic volume. But, most of the people who try marketing on Instagram fail to get the results they are looking for.   Following tips from this video course you can turbocharge your results with Instagram.  

Visited 135 times
$49.99
Modern Facebook Marketing Course

Modern Facebook Marketing Course

Facebook is a massive traffic monster. Once people log into Facebook, the system basically keeps tight surveillance on them. Every like, comment, share, as well as page that you liked and even ads that you clicked, will be monitored by Facebook. Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. You really cannot afford to miss out on Facebook and its marketing potential. It’s about time for you to learn modern Facebook marketing! This 12-part video course will show you exactly how it’s done...

Visited 124 times
$49.99
Legal Social Media at Work for Managers Course

Legal Social Media at Work for Managers Course

Do your managers know that information shared or posted on social media instantly leaves a permanent record and deleting records is almost impossible. There is great potential to violate employment laws, release confidential information or damage an organization's reputation.   Just one post can destroy a career or cause a crisis in an organization. Main Training Points: Social Media posts are permanent. Checking prospective employee’s social media pages as part of the applicant screening process. The danger of managers befriending the employees they manage on social media Social Media is not private The consequences of inappropriate posts Information that should not be posted on posted media Defamation Posting negative comments, opinions, conjectures or unproven allegations Defaming co-workers, colleagues, government officials, vendors and customers. Defamation can result in liability in a defamation claim. Copyright Posting messages, articles, pictures, music or video without permission. Almost everything on the internet is copyrighted. Never post anything without getting permission first. Not posting pictures or videos of co-workers without permission. Getting permission from co-workers before using quotes, advice, messages, or any other written or verbal communication. Insider Trading Posting information that is unavailable to the public. Making sure you get permission before posting any information about your organization. The legal consequences of insider trading. Pictures and Videos Obtaining permission before posting any media captured in the workplace or at work events. The potential to divulge confidential information or trade secrets in media. Posting Confidential Information Disclosing information such as credit card numbers, passwords, private health information, social security numbers Disclosing customer or vendor names. Disclosing private information such as information about a divorce, death, or illness. Even when your post has the best intentions disclosing information is off limits. When in doubt about what can be posted, consult with a manager or your legal department. Trade Secrets Posting trade secrets about your organization’s operations, products or services.  Releasing any confidential business information that gives your employer an advantage over its competitors. Harassment and Bullying All organizational policies on harassment and bullying extend to social media. Never post offensive messages, jokes, pictures or videos. Posting about race, religion, gender, disability, age, sexual orientation and family status. Dishonesty Posting false, inaccurate, or exaggerated information about your organization’s products or services.  inaccurate reviews and claims about your competitors’ products and services as well. Including your name and your organization’s name when posting articles, testimonials or reviews about your products and services. Overuse Using social media for personal use during work hours.   Organizational monetary losses from social media use. Limit social media use to break time.  Disloyalty Posting negative or disloyal comments about your employer. Employers have the right to expect loyalty from their employees. Free speech does not protect your job.  Illegal or immoral activities Posting pictures, videos or text of illegal or immoral behavior. Even after work hours, employees are a representative of their organziation. This course includes a full HD video and an employee quiz

Visited 198 times
$19.95
Legal Social Media at Work Course

Legal Social Media at Work Course

Do your employees know that information shared or posted on social media instantly leaves a permanent record and deleting records is almost impossible. There is great potential to violate employment laws, release confidential information or damage an organization's reputation.   Just one post can destroy a career or cause a crisis in an organization. Main Training Points: Social Media posts are permanent Social Media is not private The consequences of inappropriate posts Information that should not be posted on posted media Defamation Posting negative comments, opinions, conjectures or unproven allegations Defaming co-workers, colleagues, government officials, vendors and customers. Defamation can result in liability in a defamation claim. Copyright Posting messages, articles, pictures, music or video without permission. Almost everything on the internet is copyrighted. Never post anything without getting permission first. Not posting pictures or videos of co-workers without permission. Getting permission from co-workers before using quotes, advice, messages, or any other written or verbal communication. Insider Trading Posting information that is unavailable to the public. Making sure you get permission before posting any information about your organization. The legal consequences of insider trading. Pictures and Videos Obtaining permission before posting any media captured in the workplace or at work events. The potential to divulge confidential information or trade secrets in media. Posting Confidential Information Disclosing information such as credit card numbers, passwords, private health information, social security numbers Disclosing customer or vendor names. Disclosing private information such as information about a divorce, death, or illness. Even when your post has the best intentions disclosing information is off limits. When in doubt about what can be posted, consult with a manager or your legal department. Trade Secrets Posting trade secrets about your organization’s operations, products or services.  Releasing any confidential business information that gives your employer an advantage over its competitors. Harassment and Bullying All organizational policies on harassment and bullying extend to social media. Never post offensive messages, jokes, pictures or videos. Posting about race, religion, gender, disability, age, sexual orientation and family status. Dishonesty Posting false, inaccurate, or exaggerated information about your organization’s products or services.  inaccurate reviews and claims about your competitors’ products and services as well. Including your name and your organization’s name when posting articles, testimonials or reviews about your products and services. Overuse Using social media for personal use during work hours.   Organizational monetary losses from social media use. Limit social media use to break time.  Disloyalty Posting negative or disloyal comments about your employer. Employers have the right to expect loyalty from their employees. Free speech does not protect your job.  Illegal or immoral activities Posting pictures, videos or text of illegal or immoral behavior. Even after work hours, employees are a representative of their organziation. This course includes a full HD video and an employee quiz

Visited 257 times
$19.95
E-Mail Best Practices for All Employees (HTML 5) Course

E-Mail Best Practices for All Employees (HTML 5) Course

Emails are the best way of communication when it comes to sending information quickly. The objective of this online training course is to help trainees make the most efficient use of electronic correspondence.   At the end of this training session, trainees will be able to understand: Email policy How to manage e-mail volume and storage effectively How to present a professional image in e-mail How to produce a clear and concise message How to reply efficiently to emails   Duration: 24 minutes

Visited 542 times
$23.00
Communicating through Social Media (HTML 5) Course

Communicating through Social Media (HTML 5) Course

The main objective of this session is to give you an overview of corporate use of social media in business communications. By the time the session is over, you should be able to understand how your use of social media both at and outside of work can reflect on the company; recognize effective use of social media in corporate communications; see that actions taken in the workplace, even with personal electronic equipment, are covered by workplace rules; understand that even personal social networking sites can affect the company and your employment; know your rights with respect to personal electronic equipment and social networking accounts; and see and understand how your company is using social media to further business goals. Duration: 26 minutes.

Visited 637 times
$23.00
Communicating Through Social Media Course

Communicating Through Social Media Course

The main objective of this session is to give you an overview of corporate use of social media in business communications. By the time the session is over, you should be able to understand how your use of social media both at and outside of work can reflect on the company; recognize effective use of social media in corporate communications; see that actions taken in the workplace, even with personal electronic equipment, are covered by workplace rules; understand that even personal social networking sites can affect the company and your employment; know your rights with respect to personal electronic equipment and social networking accounts; and see and understand how your company is using social media to further business goals. Duration: 26 minutes.

Visited 630 times
$23.00
Social Media Advanced Bundle

Social Media Advanced Bundle

This subscription level includes all the courses from the basic level, plus course about more specialized social media platforms and advanced courses focusing on social media guidelines, measurement, integration, automation, and optimization. All courses from basic level: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials PLUS: Google Plus Essentials Pinterest Essentials YouTube Essentials Social Media Analytics Essentials Social Media Widgets Essentials Social Media Integration Essentials Social Media Guidelines and Policies

Visited 1,726 times
$342.00
Social Media Basics Bundle

Social Media Basics Bundle

This basic social media subscription level includes an introduction to social media and blogging for business, and comprehensive courses on the most common social media platforms. The bundle includes the following courses: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials Facebook Page Essentials LinkedIn Essentials WordPress.com Essentials

Visited 1,521 times
$153.00
Social Media Guidelines and Policies

Social Media Guidelines and Policies

Prepare social media guidelines, policies, and listening programs relevant to your organization while exploring digital ethics issues. Social media guidelines and policies can be as important as your social media plan. Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations. Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand. In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues. Topics include: Developing listening and engagement programs The 8 stages of social media listening Ethics issues relevant to blogs An overview of blogging codes of conduct Copyright issues relevant to media communities An introduction to Creative Commons Copyright infringement issues and how to handle them An overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines Social networking privacy issues Preparing social media guidelines and policies Worksheets, templates, and resources included!

Visited 1,971 times
$59.00
Social Media Analytics Essentials

Social Media Analytics Essentials

Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools to monitor success. Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off. Social Media Analytics Essentials can get your social media efforts on track by helping you create a realistic social media analytics plan based on your goals and resources. The course begins by outlining a general social media analytics strategy that can help you identify your overall goals, establish measurable baselines, and find the right analytics tools for your needs. Once your goals and baselines are established, learn how different social media analytics tools can help you troubleshoot and realign your efforts to meet your goals. Social Media Analytics Essentials explores both internal and external social media analytics tools. Internal – or built-in – analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help you see which of your tactics are yielding the best results within a specific tool. And external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight. The course includes a worksheet to help you map your own social media analytics plan. This may be a short course, but it is packed with valuable information to help you stop the time suck and get your social media strategy on track and yielding results.

Visited 2,474 times
$49.00
Social Media Widgets Essentials

Social Media Widgets Essentials

Build a robust and impressive online presence by learning to utilize social media widgets across all your Internet channels. Widgets are the tools that bind the Social Web. Widgets connect social media sites with blogs and websites; add interactivity and advanced features to websites; and help you share your content across the Internet. And widgets are the first step toward a solid integration plan for your entire social media presence. If you want to build a robust online presence, then you need to learn more than the basics about social media widgets. Follow author and new media expert Deltina Hay as she discusses beginning and advanced topics on social media widgets, plugins, APIs, and more in an accessible way that anyone can follow. Social Media Widgets Essentials' Topics include: An overview of buttons, badges, widgets, plugins, embed code, applications, and APIs Different types of widgets, such as social networking, RSS feed, and sharing widgets What widgets are, and the different ways they are implemented An introduction to plugins The widgets available on the WordPress.com blogging platform How plugins and widgets are used and implemented on a WordPress powered website How to create custom widgets An overview and demonstration of Twitter widgets and buttons A demonstration of Facebook social plugins and Facebook Page applications An overview and demonstration of LinkedIn buttons, badges, and Company Page plugins An exploration of Google Plus API tools and plugins If you are ready to stand out and build an truly impressive online presence, then you are ready for Social Media Widgets Essentials.

Visited 2,177 times
$99.00
Search and Social Media Optimization Essentials

Search and Social Media Optimization Essentials

Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online. It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online. This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web. Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion. Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms. Optimizing for Search There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well. Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web. Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas. Optimizing for Sharing You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure. Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared. Optimizing for Conversion Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms. Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible. Holistic Search Optimization Framework The course ends with a discussion on how to create a holistic optimization framework. Worksheets, templates, and example code included!

Visited 2,104 times
$229.00