Create an optimized Pinterest presence for your business, while learning the main features of the Pinterest platform. Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers. And for good reason. Marketing with Pinterest can yield impressive results, often beating Facebook by leaps and bounds when it comes to product sales. And images shared to Pinterest have a much longer half-life than Facebook updates or tweets. Research shows that the lag between pinning an image to Pinterest and visiting the website the image came from, can be up to 40 days! This condensed and comprehensive course helps you take advantage of this powerful marketing tool by teaching you how to use Pinterest to its full potential. Business owners, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your optimized Pinterest presence in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create an optimized Pinterest business account and connect it to your website Take advantage of all the features and options within the Pinterest platform Set up collections of pins – called boards – and pin images and video to your boards Use Pinterest tools and widgets to create galleries to place on your blog or website Optimize the content on your blog or website for sharing on Pinterest Make your content more sharable and embed product information on your images Take advantage of the newest Pinterest features like place pins and hover buttons Worksheets and resources included!
Create an optimized YouTube Channel, while learning tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website. Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people use a fraction of the marketing potential which is freely available on YouTube. YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience? Author and new media expert, Deltina Hay, shows you how to optimize your YouTube channel to drive more traffic to your website or social media accounts; and how to generate more sales and leads from within your YouTube videos. The YouTube video lessons in this course are hands-on demonstrations of the tactics you can use to leverage YouTube to its full marketing potential. Topics include: Customizing your YouTube channel for optimum exposure Preparing and optimizing videos for upload to YouTube Using annotations and other YouTube video features to drive traffic Adding interactive features to YouTube videos to increase subscriptions Creating YouTube galleries to place on websites and blogs Integrating and promoting videos in blogs, Facebook, Twitter, and Google Plus This course is intended for business owners and marketers who are serious about leveraging YouTube to generating leads; sell more products and services; or establish themselves as thought leaders.