This module will take about 30 minutes to complete. Target advertising channels send your message to a specific target market, while awareness advertising channels send your message to a broad audience (which may include your target prospects). This lesson covers channels such as: Target: Trade publications Website Internet Search Engine Optimization Sponsorships Associations Networking Awareness: Broadcast (radio and television) Outdoor Newspaper Magazines
This module will take about 35 minutes to complete. For many small and mid-size businesses, marketing is reactive rather than strategic. But a clearly defined plan is essential to reach your goals. This lesson simplifies the components of marketing strategy and advertising campaign development. Understand and implement concepts such as: SCOT analysis Market potential Messages Advertising channels Tracking & analysis
FREE EXAM PREP! Click the large green 'START NOW' button to prepare for a basic Google Qualification by increasing your knowledge of AdWords via taking a practically unlimited number of AdWords Practice Tests provided by this application completely free of charge. Even if you only pass the AdWords Fundamentals Exam, it will help you a great deal in obtaining an entry level marketing position that you want. Remember that at any given time, there are more than 200,000 active marketing-related vacancies in the US on LinkedIn alone. Many of them offer genuine work from home or telecommuting jobs. The Clubhouse provides you with Free AdWords Tests based on Multiple Choice Queries (MCQs) that you may typically encounter when sitting for the AdWords Fundamentals Exam on Google's server. The queries have specifically been designed to match the actual exam in terms of online environment, style, typical subject matter, format, and difficulty. You'll be served a new set of MCQs each time you start the appropriate module of the Clubhouse and allowed a predetermined amount of time to work on them. Passing score is 80% as on Google's server. Additionally, the Clubhouse also provides you with preview into how the modules work in another application titled 'Google AdWords Fundamentals – A Fully Interactive Exam Prep Course'. Simultaneously, when you start the Clubhouse, you'll be automatically subscribed to a completely free email service titled 'AdWords MCQ of the Week'. Click the large green 'START NOW' button and begin your FREE Exam Prep right now!
Jump-start or maintain your marketing career by taking or retaking the AdWords Fundamentals Exam! This is not an option, but a compulsory component of any marketing certification awarded by Google; it is a must for beginners and marketing assistants. Requirement: Two days of study. At any given time, there are more than 200,000 active marketing-related vacancies in the US on LinkedIn alone, and an AdWords certification will be a plus no matter where you apply. Additionally, the Fundamentals Exam must be retaken every year, because an exam pass is valid for only 12 months. Even if you only take the AdWords Fundamentals Exam, it will help you a great deal in obtaining the marketing assistant position that you want. From a broader perspective, the Fundamentals Exam is essential for anyone who has or wants to obtain an online marketing position in the US. Are you in a hurry? Pressed for time? Need effective tutoring and a helping hand? No worries; I am here to help. As one of the earliest Top Contributors to the Official Google AdWords Forum since 2008, I have an enormous amount of experience in how to coach and orient beginners to shorten their learning curves in a fully interactive highly effective way. The unique course you are considering is much more than the traditional “I teach and you learn.” Instead, is a powerful weapon specifically designed to enable you to gain the confidence and skills needed to sit for the AdWords Fundamentals Exam on Google’s server. Volunteers—all of whom were newbies—passed the exam with an amazing striking average score of 88% after only two days of study; Google has set 80% as the pass level. The course architecture is based on reminders from the curriculum and subsequent multiple choice queries (MCQs). The entire course is highly compact and completely free of external links and references; reminders are kept brief, concise, and straightforward. The MCQs have been created to match the actual exam on Google’s server in terms of online environment, style, typical subject matter, format, and difficulty. To ensure the highest level of interactivity, end users will be prompted to make their own educated decisions and take actions a total of 1,340 times as they proceed across the eight modules. Of course, key topics in the course are revisited multiple times; repetition is the mother of all learning! Google AdWords is always evolving, as is the AdWords Fundamentals Exam, so the Exam Prep Course must be reworked from time to time. Therefore, you are advised to upgrade the modules in your account whenever it is possible. The author's other application titled the 'Clubhouse of Free AdWords Tests' provides you with valuable insight and preview into how the particular modules in this Fully Interactive Exam Prep Course work.
This module will take about 25 minutes to complete. Many sales representatives encounter stalls in the sales process because they do not properly establish expectations. This lesson covers how to establish agendas and expectations that enable you to maintain control, avoid stalls, and accomplish all the steps of your sales process. The result: a positive outcome that drives up your close ratio. This lesson includes areas such as: The importance of setting an agenda in establishing expectations Components of the agenda Involving prospects in establishing expectations Best practices of setting agendas and establishing expectations
This module will take about 35 minutes to complete. Sales materials are used in response to leads or requests for more information that are generated by advertising campaigns, prospecting activities or during presentations. Companies need a toolbox of sales materials with the flexibility to customize response packages and sales presentations. This lesson covers the various materials in a sales toolbox and how to use them: Brochures Sell sheets Catalogs Videos PowerPoint presentations Proposals
This module will take about 25 minutes to complete. Proper preparation enables you to maximize your time, build credibility with your contact, and speed up the sales process, which in turn means fewer stalls and objections. This lesson helps you develop the skills necessary to effectively prospect in person, by phone or through networking activities.
This module will take about 35 minutes to complete. Many sales people fear objections, generally because they do not know how to handle them when they arise. Really, sales people should embrace objections because they indicate that the prospect is engaged and participative in the sales process, and this is a terrific sign! This module provides the tools necessary to handle any objection that comes your way, and in a way that leverages the objections to get MORE buy-in from the prospect and helps close the sale. This lesson includes: Why objections are good The difference between objections and stalls and why they occur Types of objections and how to handle them In addition, we include an exercise that will enable you to fine-tune your newly developed skill using the objections you typically get from your prospects.
This module will take about 30 minutes to complete. Referrals (both internal and external) are crucial to a sales person's success. Internal referrals help ensure you know all the decision makers, the decision-making process and buying criteria for opportunities in process. External referrals help by warming up cold calls and increasing your close ratios. In this lesson we discuss why referrals are important, why you need and must have referrals, and how to secure, leverage, manage and position them in the sales process. This lesson includes: Types of referrals, internal and external Why you want, need and must have them How to get them How to leverage them How to manage them How to position them in the sale
This module will take about 25 minutes to complete. Companies must develop several messages to ensure the points that will interest and engage a prospect are included in their advertising and sales material. Vertical messages, often called niche or target messages, focus on one market only; they target a specific group of prospects. They position your company as the expert in that particular market. This lesson covers the various techniques in developing vertical messages: Identifying vertical markets Solution messages Niche market messages Customer messages Third party messages
This module will take about 25 minutes to complete. To effectively connect with prospects you must have several marketing messages. The purpose of a company message is to promote your company to the broadest range of prospects. Learn company message development techniques such as: Developing a company story Verifying value statements Presenting features and benefits Cross-selling Using philosophy and mission statements Employing internal marketing
This module will take about 45 minutes to complete. A solution-based sales presentation ties together all the other parts of the sales process and positions you for the final close. This lesson covers: Proper preparation for solutions presentations Appropriate presentation types based on the opportunity Identification of tools and resources for a successful presentation A tried-and-true presentation model that fits most any sales program Building your own presentation components
This module will take about 25 minutes to complete. Prospecting for new business is one of the most difficult skills to master. Many things “get in the way” of successful prospecting, such as call reluctance, planning and scheduling. But the biggest obstacle is the use of ineffective techniques. This lesson covers: How to prepare to prospect Key components to in-person prospecting How to make phone prospecting easy and effective How to prospect through networking activities
This module will take about 30 minutes to complete. Advertising is one way you communicate company messages, identity and products/services to prospects. Direct advertising sends your message directly to the prospect you are targeting. The various methods used to accomplish this are called channels. Learn the various direct advertising channels, the components of developing a campaign in each channel, and how to track the results. Topics include: Direct mail Opt-in email Events Trade shows Prospecting calls Tracking & evaluation
This module will take about 30 minutes to complete. Every prospect has one or more decision makers and a decision-making process they use in order to make a purchase. If you do not identify all the decision makers and understand the decision-making process, you cannot effectively navigate it to a successful conclusion. Most stalls and "no's" result from either a missed step in the sales process, or a decision maker unexpectedly popping up at the end of the sales cycle. This module guides you through the strategies and tactics necessary to uncover and navigate the sale in order to yield the best results. This lesson includes: A description of decision makers, including who they are, what is important to them, how they influence the process and how to sell to them A discussion on the decision-making process, including how to uncover the process and how to successfully navigate through it Tools to help with decision maker identification and decision-making process navigation
This module will take about 25 minutes to complete. Establishing the correct corporate image is critical in today’s crowded marketplace. Your brand and messages compete with thousands of other messages on a daily basis. Discover the components needed to evaluate your current corporate image or to develop a new one, including: Learning the function of a corporate image Criteria of a corporate image that attracts your customer Aspects of corporate image Elements of corporate image Techniques to evaluate your corporate image
This module will take about 25 minutes to complete. Many companies and businesspeople think corporate identity is simply a logo. To be truly effective, a corporate identity must seamlessly bring together the design, layout and graphics used internally, and in advertising and sales material. It should also include your company positioning statement, which should present a consistent brand image and message. Learn how to evaluate your current corporate identity or to develop a new one through concepts such as: Components of corporate identity design How to develop a positioning statement Elements of corporate identity system Development of a standards guide
This module will take about 45 minutes to complete. In today's sales environment, it’s more important than ever for salespeople to be able to provide value and to avoid the “commodity trap” in order to separate themselves from the competition. This lesson provides the key components to conducting an effective analysis that leads to understanding customer impacts. These impacts can then be addressed through your product or service in order to provide value. Topics covered include: What an analysis is and why it is important? How to prepare to conduct an effective analysis The different types of impacts and why people buy Important questions to ask in order to develop impacts How to position your solutions presentation based on the information you obtained during the analysis
This module will take about 25 minutes to complete. This module addresses “selling your company” through a capabilities presentation, one of the most crucial steps of the sales process. Learn how to: Prepare to give a powerful company overview presentation Identify and develop all the key components of company overview presentations Create your own company overview presentation Create different versions of company overview presentations
This module will take about 30 minutes to complete. There are myriad training programs that focus on just the "final close" -- and not the "incremental" closes that make for a more seamless progression through the sales process. Some sales people view closing as potentially confrontational and "salesy," but it doesn't have to be that way. Learn closing skills that work and are natural and painless to both you and your prospects, including: Preparing to close Closing for next steps Trial closing The final close