The purpose of this course is to provide the resources required to hone the message for a business, product, or services to help maximize the effectiveness of all your communication efforts.
Social Media Sampler: The BoBo Platter of Social Media Tools! This course includes sample video lessons from author and new media expert Deltina Hay's Social Media Essentials series of courses. So far, these courses include: Social Media 101: Business Essentials Blogging 101: Planning a Successful Blog Twitter Essentials WordPress.com Essentials Facebook Page Essentials Google Plus Essentials LinkedIn Essentials YouTube Essentials Pinterest Essentials Coming soon: Social Media Analytics Essentials Social Media Widget Essentials Social Media Integrations Essentials Search and Social Media Optimization Essentials Social Media Policies and Guidelines More... Here's to your success in the Social Web!
This is a 47-slide PowerPoint. There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney's approach to Value-based Pricing. Value-based Pricing offers numerous distinct advantages over the other 2 pricing methodologies. It is particularly suitable for situations where you are entering a new market, offering a new or distinct product, or where customers do not yet fully understand the impact and benefits of your product. Value-based pricing allows companies to build a deeper understanding of their customers' business drivers, align their goals with the customers' goals, and, ultimately, share in each others' attained value in a way that isn't possible with traditional pricing approaches. Value-based Pricing requires a significant change in the way most organizations go-to-market. It requires rethinking everything from customer segmentation to product marketing to sales and account management in order to support a new and unique market positioning. Core business processes must be realigned and new business process established. These new processes have deeper analytical capabilities embedded through the organization, especially in Sales. Topics covered include a comparison of common pricing strategies, principles to value-based pricing, value-based pricing strategy approach, Pricing Staircase framework, Value Ceiling, customer segmentation, pricing structure, Benefits Matrix.
This is a 29-slide PowerPoint. This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations. Businesses are interested in understanding how innovations diffuse, so that they can better predict and manage this consumer adoption. A popular framework for this is the Consumer Adoption Lifecycle (or Product Lifecycle), which traces the adoption of a product as it passes through 5 categories of consumers. This is a viewpoint that focuses on people. Rogers' Five Factors is a product-focused framework that should be used in conjunction with the Consumer Adoption Lifecycle. Developed by Everett Rogers, this framework proposes that the rate of innovation diffusion is largely driven by 5 product-based factors: 1. Relative advantage 2. Compatibility 3. Complexity 4. Trialability 5. Observability This document explains the framework, provides examples, shows how to use this framework with the Production Adoption Lifecycle, and includes PowerPoint templates that can be leveraged in your own analysis.
This is a 46-slide PowerPoint. Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new products fail at an even higher rate. Why is this the case? And, how do companies overcome this? This document discusses the psychology of product adoption. Topics include Prospect Theory, Endowment Effect, Loss Aversion, Give and Get Dynamics, Innovator's Curse, Product-Behavior Value Matrix, among other topics. It distills these concepts into Six Product Launch Strategies. This presentation has instructional slides and examples. The foundation of this consumer adoption discussion is around the difference between objective gains and losses vs. subjective gains and losses. This fundamental consumer bias results in psychological switching costs, in addition to economic ones. Studies have shown that, psychologically, losses loom larger than gains by two to three times.
This is a 34-slide PowerPoint. Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy. The Product Lifecycle itself it divided into 4 stages of development: * Introduction * Growth * Maturity (and Saturation) * Decline (and Termination) The length of each period varies tremendously. Some products have very short cycles, whereas others can take decades or even centuries to go through the cycle. The lifecycle can be mapped against the consumer adoption curve, where the peak of the curve generally occurs in the Maturity stage of the Product Lifecycle. This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include: * Consumer Adoption Curve * Bass Diffusion Model * Lifecycle-Performance Factor Matrix * Strategic Positioning * Substitution Analysis
This is a 38-slide PowerPoint. This presentation provides an in-depth discussion on Pricing Strategy. Topics include: *Skimming vs. Penetration *Consumer Adoption Curve *Advantages and Disadvantages *Pricing Approach *Price Curve Analysis *Price Sensitivity Analysis *Pricing Tactics
The main objective of this online training course is to teach you presentation skills and help you conquer the task of speaking in front of people. By the time this session is over, you should be able to learn how to deal with stress related to public speaking; prepare and deliver a presentation, and give your audience something of value. The course will teach you basic public speaking tips and tricks and make you more confident speaking in public.