- $229.00per unit
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- Author: DeltinaU
- About The Subject Matter Expert
- Difficulty: Normal
Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online. It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the p...
Introduction to the Course
How to Get Found
Where to Get Found
Optimizing for Search Engines
Optimizing for Social Networks
Other Social Media Platforms
Optimizing for the Mobile Web
Creating Sharable Content
Making Content Easy to Share
Optimizing with Open Graph
Rich Snippets and Microdata
Twitter Cards and Rich Pins
Creating an Optimization Framework
Introduction to Social Media Optimization Course This lesson provides an overview of the course.
Where to Get Found This lesson touches on organic optimization methods while introducing the main places to “get found” online – setting the stage for the remainder of the course.
Preparing Keywords This lesson covers methods for gathering keywords that can be utilized throughout the rest of the course.
Other Social Media Platforms In this lesson, we discuss how to optimize content for blog posts, YouTube, and other social media platforms.
Optimizing for the Mobile Web People search from mobile devices differently than they do from desktop browsers. This lesson explores search optimization tactics specific to the mobile web.
Creating Sharable Content This lesson covers tactics for creating sharable content on social media platforms, blogs, and websites.
Optimizing for Search Engines There is more to Google search than just finding websites – there are universal search databases and Google Plus results to optimize for as well. This lesson covers these topics as well as traditional and other types of search engine optimization.
How to Get Found This lesson discusses a holistic approach to search optimization that spans across search engines, social media, and the mobile web; and explains the organization of the course.
Optimizing With Open Graph This lesson provides an introduction to the Open Graph Protocol, which is what social networking sites use to display content from your websites and blogs.
Rich Snippets and Microdata Rich snippets and microdata are used to improve how your content is displayed in Google Search. This lesson demonstrates how to use “structured” markup to take advantage of these features.
Google Authorship Google Authorship allows your information to display in search results alongside all of the content you author online. This lesson shows you how to set up and utilize Google Authorship.
Making Content Easy to Share In this lesson we discuss ways to make your website, blog, and other content easy for visitors to share, including how to create your own embed code.
Twitter Cards and Rich Pins Twitter Cards and Rich Pins give your content extra exposure in their respective platforms. This lesson demonstrates the markup that makes this type of exposure possible.
Creating an Optimization Framework This lesson pulls everything together to help you create a holistic optimization framework based on your present online strategy.
Optimizing for Social Networks This lesson discusses how search algorithms work within social networking platforms and how to optimize for them.
Keyword Preparation Worksheet
Use this worksheet to help gather and place relevant keywords.
- 79 KB
Mobile Website Strategy Worksheet
This worksheet can help you plan your mobile website.
- 72.43 KB
Media Upload Worksheet
Use this worksheet to plan optimization for your uploads to YouTube and other media sharing sites.
- 47.23 KB
Open Graph Example
This PDF demonstrates the open graph metadata used in the example from the course.
- 44.17 KB
Embed Code Example
This PDF demonstrates the code used in the custom embed code used in the course.
- 50.79 KB
Optimization Framework Worksheet
Use this worksheet to plan your own custom optimization framework.
- 72.84 KB
This PDF contains links to the resources used throughout the course.
- 48.13 KB
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapperâ€™s Guide to the Mobile Web, and The Bootstrapperâ€™s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltinaâ€™s second book, The Bootstrapperâ€™s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapperâ€™s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltinaâ€™s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltinaâ€™s motto is â€œSlow and Steady Wins the Raceâ€ and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisherâ€™s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.