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- Author: DeltinaU
- About The Subject Matter Expert
- Difficulty: Normal
Prepare social media guidelines, policies, and listening programs relevant to your organization while exploring digital ethics issues. Social media guidelines and policies can be as important as your social media plan. Social media policies can keep your organization from making disastrous ...
Introduction to the Course
Listening and Engagement Programs
Blogging Ethics and Policies
Media Sharing Guidelines and Copyright
Social Networking Guidelines and Privacy
Social Media Guidelines and Policies
Introduction to Social Media Guidlines and Policies This lesson provides an overview of the course.
Listening and Engagement Programs In this lesson, we discuss listening and engagement programs by proving an overview of the 8 stages of social media listening, an introduction to listening tools, and a discussion of consumer attitudes to social media listening.
Blogging Ethics & Policies In this lesson, we discuss ethics issues relevant to blogs, have an overview of blogging codes of conduct, and explore some case studies.
Media Sharing Guidelines and Copyright In this lesson we discuss copyright issues relevant to media communities, have an introduction to Creative Commons, and address copyright infringement issues and how to handle them.
Social Media Guidelines & Policies In this lesson, we pull everything together and discuss preparation of overall social media guidelines and policies.
Social Media Policies Template
Use this as a guide for your social media policies.
- 104.17 KB
Social Media Guidelines Template Moderate
Use this as a template for moderate social media guidelines.
- 146.68 KB
Social Media Guidelines Template Restricted
Use this as a template for restricted social media guidelines.
- 146.12 KB
Resources referenced in the course.
- 56.07 KB
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapperâ€™s Guide to the Mobile Web, and The Bootstrapperâ€™s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltinaâ€™s second book, The Bootstrapperâ€™s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapperâ€™s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltinaâ€™s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltinaâ€™s motto is â€œSlow and Steady Wins the Raceâ€ and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisherâ€™s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.