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- Author: DeltinaU
- About The Subject Matter Expert
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Create an optimized YouTube Channel, while learning tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website. Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people ...
1. Introduction to YouTube Essentials
2. Creating an Optimized YouTube Channel
3. Creating Your YouTube Channel Art
4. Uploading and Optimizing Videos
5. YouTube Video Features
6. YouTube Channel Features
7. Integrating YouTube with Other Platforms
Attachment: YouTube Essentials Resources
Introduction to YouTube Essentials This lesson provides an overview of YouTube and serves as an introduction to what is covered in the course.
Creating an Optimized YouTube Channel In this lesson, we discuss how to optimize your YouTube channel to get more subscribers and drive more traffic to your website and other social media sites.
Creating Your YouTube Channel Art In this lesson, we cover how to create custom header image for your YouTube channel that will look good on any device that accesses it.
Uploading and Optimizing Videos In this lesson, we demonstrate how to upload optimized videos to your YouTube channel using relevant keywords, and well-crafted descriptions.
YouTube Video Features In this lesson, we dig deeper into YouTube video features like adding enhancements, captions, annotations, and interactive features to your videos.
YouTube Channel Features This lesson explains the main features of your YouTube channel, how to become a YouTube partner, as well as YouTube settings and analytics.
Integrating YouTube with Other Platforms In this lesson, we discuss integrating YouTube with your other social media platforms like Twitter and Facebook. We also demonstrate how to create a video gallery for your website using YouTube playlists.
YouTube Essentials Resources
This document contains the resources referenced in the course.
- 17 KB
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapperâ€™s Guide to the Mobile Web, and The Bootstrapperâ€™s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltinaâ€™s second book, The Bootstrapperâ€™s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapperâ€™s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltinaâ€™s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltinaâ€™s motto is â€œSlow and Steady Wins the Raceâ€ and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisherâ€™s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.