Understanding Customer Motivation in Sales
English
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Self-Paced
Finish in
15 mins!
Finish in
15 mins!
Made for for
Employees
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Employees
only
Certificate
of Completion
of Completion
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Skills covered in this course
Description
Understanding customer motivation is both a science and an art. Purchasing decisions are based on a wide variety of rational and emotional factors. Besides becoming familiar with motivational models—the sales process and typical purchasing behaviors—you should also practice ongoing customer research. This research will help you identify changes in markets, competitors, products, and customer motivations. The more you understand the underlying principles that determine buying decisions, the more you will be able to satisfy existing customers, attract new ones, and develop the products and services they want.
Table of Contents
• Explain the factors that influence purchasing decisions
• Determine how customers make buying decisions
• Use research methods/tools to understand customers
Author
At TalentQuest, we sit at the intersection of Talent Management and Talent Development. We help organizations more intelligently solve their talent challenges through the combination of Talent Management Software, Behavioral Science, and Immersive Learning.
Recognizing no two individuals are alike, our solutions leverage the unique traits, tendencies, and learning styles to help organizations maximize the potential of each employee. A true innovator in the industry, TalentQuest’s cloud based solutions are used by leading organizations worldwide.
