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Create an optimized Pinterest presence for your business, while learning the main features of the Pinterest platform. Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers. And for good reason. Marketing wi...
Introduction to Pinterest
Pinterest Options and Features
Using Pinterest for Business
Creating Optimized Boards and Pins
Optimizing Your Content for Pinterest
Additional Pinterest Features
Pinterest Board Worksheet
Introduction to Pinterest Essentials This lesson provides an overview of Pinterest and serves as an introduction to what is covered in the course.
Introduction to Pinterest In this lesson, I introduce you to the Pinterest concept, discuss what pins and boards are, and how people use them.
Pinterest Options and Features In this lesson, we discuss the features and options within the Pinterest platform, as well as how to set up collections of pins – called boards – and how to pin images and video to your boards.
Using Pinterest for Business In this lesson, we explore using Pinterest for business. I show you how to set up a Pinterest business account, how to verify your website with your Pinterest account, and introduce you to the features available to businesses.
Creating Optimized Boards and Pins In this lesson, I show you how to create optimized pins and boards using keywords and well-crafted descriptions, and how to utilize Pinterest tools and widgets to create galleries to place on your blog or website.
Optimizing Your Content for Pinterest In this lesson, we turn to optimizing the content on your blog or website for sharing on Pinterest, and explore tools that make your content easier for others to share and allow you to embed product information in your images.
Additional Pinterest Features In this lesson, we explore the newest Pinterest features like place pins and how you can embed an address and phone number onto local business images. I also show you how to use WordPress plugins to add Pinterest features to your website.
This PDF contains the resources used throughout the course.
- 43.85 KB
Pinterest Board Worksheet
Use this worksheet to prepare your optimized boards and pins.
- 46.75 KB
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapperâ€™s Guide to the Mobile Web, and The Bootstrapperâ€™s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
Deltinaâ€™s second book, The Bootstrapperâ€™s Guide to the Mobile Web, was released in 2012. This is the first mobile web book released that tackles all the issues a business should address when it comes to getting mobile ready. As predicted in this book, companies who are not prepared for mobile are already experiencing a market barrier.
Her upcoming book, The Bootstrapperâ€™s Guide to the New Search Optimization, presents a holistic approach to search optimization that includes traditional search tactics, social media optimization, mobile search, universal search methods, and integration.
Deltinaâ€™s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltinaâ€™s motto is â€œSlow and Steady Wins the Raceâ€ and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.
Founder of Social Media Power and Plumb Web Solutions, Deltina is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the board chair of the Independent Book Publisherâ€™s Association.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.