The most effective way to sell is to work from the buyer's perspective. Knowing where the customer is in their buying process enables you to choose the right actions at the right time to move them forward. In this foundational course, we provide a useful model for visualizing the customer's buying process, and show you how to use it to be more a more effective salesperson. This course is a prerequisite for a number of courses offered by Strategy to Revenue, and may well change the way you think about selling.