When it comes to implementing a Social Media Marketing Team, businesses face a complicated question.
The 3 options this business asset brings to the table are: In-House Team, Agency, or Consultant? Traditionally, businesses have opted to rely on an outside source for their Social Media and Marketing needs.
Advertising Agencies and Social Media Consulting firms flourish due to their constant demand by companies and businesses. However, there are extensive benefits and positive repercussions associated with holding an in-house Social Media Marketing Team within your company.
First and foremost, a major benefit of having an in-house Social Media Marketing Team is the financial savings your business will experience.
The company Nanigans breaks down the major savings this option holds:Most social marketing can be automated, so it makes little sense for brands to pay above inventory cost. Advertisers who opt for direct-to-publisher media buying can avoid the third-party inventory markup, which can average 30% or more. By using a platform in-house, advertisers can pay 50% less for the same inventory and gain access to better technology. They can further drive performance by reinvesting their savings into buying more media. A large e-commerce client increase their spend by more than 90% after moving their ad buying in-house. –
Most social marketing can be automated, so it makes little sense for brands to pay above inventory cost. Advertisers who opt for direct-to-publisher media buying can avoid the third-party inventory markup, which can average 30% or more. By using a platform in-house, advertisers can pay 50% less for the same inventory and gain access to better technology. They can further drive performance by reinvesting their savings into buying more media. A large e-commerce client increase their spend by more than 90% after moving their ad buying in-house. – 3qdigital.com
These numbers are appealing to any company. By reducing the need for outside sources to bring in business, the financial benefits skyrocket.
A major reason why companies look outside of their own team for Social Media Marketing is because finding a group of capable, competitive, and compatible professionals with social media and communication expertise is no easy task.
It is a challenge to accumulate and train a team internally. However, formulating a Social Media Marketing team internally reaps major growth for the company.
Forming the team require the company to affirm and revamp the mission statement and goal. Once assigning a goal to the team, training involving increased communication, production, and leadership can be instilled.
This is not only an opportunity to instill long term training in the Social Media and Marketing department, but sparks a refreshing reminder of standards throughout the company as a whole.
Brand Control and Management
An additional benefit to having an In-House Social Media Marketing Team is the brand control and management is 100% within your company’s hands. An outside company does not know your business, its brands, and goals as well as you do. While they can research and get to know the brand and ethics from your company, they have not worked under the management and standards like your own team has.
Social Media and Marketing is essentially the interaction between your company’s customers and clients, and you. When having an agency or consultant manage the relationship your consumers have with your company, the relationship becomes between three people as opposed to two.
This reality not only makes your relationship with the public less personal, but also takes away the chance for your company to really get to know your target audience.
Companies with an in-house Social Media and Marketing team receive direct feedback and responses from their consumers. This interaction is what allows dialogue and discussion between the people parties to flow. The livelihood of a company is dependent on the satisfaction of its target audience.
There is no better way to gage the wants, needs, likes, and dislikes of consumers than establishing a close and personal relationship with them. As an In-House Social Media Marketing Team, the opportunity to directly advertise and communicate your company and it’s features to the audience establishes that ideally personal relationship.
Long Term Benefits
The final reason why implementing a In-House Social Media Marketing Team would be a major benefit to your company is due to the long-term benefits it yields for your entire company. Even for your company members who would not be a part of the team, the opportunity to work closely with professionals focused on communication and advertising will consequently rub off onto other team members.
With jargon such as “target audience” and “branding” flowing freely and frequently around the workplace, every company member will be exposed to the focus on these terms. It’s easy to imagine the mass benefits this would yield in any department, from IT to Human Resources.
When it comes to the internal components of your company, navigating what will make your specific business thrive is not often an easy task.