Payment and the Other Nitty Gritty of LMS Course Creation


Payment and the Other Nitty Gritty of LMS Course Creation

Coggno Inc. | Sep, 16 2009

Successful compliance and management training has the power to save organizations a significant amount of time and money. And when organizations adopt e-learning solutions through a pay-per-use LMS such as Coggno, the costs of training itself are significantly less than those of commercial LMS licenses and traditional training methods. For this reason and others, more organizations are finding online training solutions to meet compliance and management training needs.

Now, you may be thinking that a pay-per-use LMS sounds like a good idea, but you also wonder, how does it work?

If you are a first time courseware developer, you may be unfamiliar with the process of course creation, payment, and other nitty gritty. This blog entry will be devoted to those processes.

To create your training, compliance, or other content for placement on the Coggno Marketplace, first you’ll need to become a Coggno member. Doing so is easy; simply register as a Course Creator (Author) by logging onto the, review the terms of use, and voilà! You’re ready to begin migrating or creating content on

As a content creator, how does payment work? You’ll be paid every time an organization or individual purchases a license to use the learning content you’ve authored. You’ll be paid for each license, or seat, that is purchased.

But how much? That depends on you. You can charge whatever you like, whatever price you deem appropriate. Prices range from $10 to $450 per license, according to what you decide to charge, and the standard in your field. Of course, it’s important to keep in mind your audience. Is the content geared toward an audience of individuals or corporations, which are inclined to purchase multiple licenses?

Another option is to consider creating course content of varying lengths, and charging accordingly. Learners may be interested in trying out a course at a lower price point before investing in a more substantial one at a higher price point. Using the volume discounting options available in the pricing interface, you are also able to syndicate any of your content, sharing a percentage of your revenue with the web publishers on whose website your content is advertised.

Payments arrive on time twice per month, in the form of a check. You can check your balance anytime, under the accounting tab on your account. Your personal information will be kept confidential, and will be used solely for the purpose of transferring your funds to you.

So what’s the catch? Coggno retains $5 or 10% (whichever is greater) of the sales you make on your content. And if you sequence a number of courses in a package of courses, the minimum is 10% or $10. However, using Coggno’s LMS tools and publishing your content is free. Until you make a sale, the small percentage of the sale that Coggno retains doesn’t exist. In other words, until you make money on your content, Coggno doesn’t either.

Do you need special technical skills? No. The Coggno creation format is easy to navigate and self-explanatory. However, if you do run into trouble along the way, Coggno’s customer service representatives are available online to help you out.

Check out the Coggno Marketplace, an open resource connecting organizations that need e-learning and assessment content with the authors of that content. With more organizations taking advantage of e-learning modules for compliance and other training needs, the time is right to try your hand at course content creation.

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