So many aspects of our lives have become enmeshed with the digital realm made available to us by our smartphones – there’s an app for nearly everything, and it’s a common phenomenon to feel like you have a limb missing when you don’t have your phone with you. Although it would be a tech blog cliché to mention that the way we consume content has changed dramatically over the last few years, it is now more relevant to do so than ever. So, where the digital world has ensnared us in our personal lives, digital strategies at work are not quite where they need to be, according to a recent article by McKinsey.
The modern person wants convenience, affordability, and most of all, they want stuff that they can access from their phones and tablets, instantly and from anywhere. McKinsey estimate that around 20 billion mobile devices (almost 3x the global population) will be connected by 2025; this makes the argument for digitization strategies all the more compelling. Where older generations tend to prefer face-to-face engagement and view anyone with their eyes planted on their mobile devices as “disconnected”, some would argue that younger generations (or anyone who practically have their phones glued to their hands on a daily basis) tend to be more connected than almost anyone; the only way their “connected-ness” could possibly improve is by having their consciousness plugged into the internet directly.
Yes, face-to-face contact has great value. And we are by no means saying that “phone-always-glued-to-your-hand”-ness is a good thing. But it’s unmistakable that the changes in technology and people’s use thereof demand changes in information consumption in business contexts if these environments wish to stay relevant and cater to the learning needs of their staff (see our previous blog on the Top Five Advantages of Training Staff Online).
The United States Department of Education released research in 2010 which compared online learning to in-person learning, and also investigated how these methods match up to a combination of the two. Their two key findings were:
• A blended model of learning is the most effective, where both classroom teaching and online learning is used.
• Between the two methods, solely learning online was proven more effective than solely learning in a classroom setting; thus, if an organization only had a budget to spend on one or the other, learners would derive the greatest benefit from online training.
Since the Department of Education’s research was released, online video clips have become a staple in content sharing and consumption, with the trend predicted to continue to rise. The implications for workplace learning is that video-based content carries the potential to diminish the need for classroom-type learning altogether when paired with other forms of e-learning (dependent, of course, on whether a hands-on approach is required to learn a particular skill).
Creating and implementing training digitization strategies don’t have to be difficult, especially when companies like Coggno have done the heavy lifting on behalf of businesses of all shapes and sizes. Visit www.Coggno.com to find out how we have simplified online training and how we could help your business to usher in a new era of staff education.