Email Marketing Manager Career Information
Career Growth Levels
Entry/Mid/Senior/ Experienced
Average Annual Salary
Approximately $115,787 per year
Job Growth Outlook
Projected to grow 8% from 2023 to 2033.
Current Job Openings
High demand across various industries, including digital marketing, e-commerce, technology, and media.
What is an Email Marketing Manager?
An Email Marketing Manager is responsible for developing and executing email marketing strategies to promote a company’s products or services. They oversee the creation of email campaigns, manage subscriber lists, analyze campaign performance, and ensure that emails comply with industry regulations.
Primary Responsibilities
Campaign Strategy
Content Creation
List Management
Performance Analysis
GDPR Compliance
Alternative Job Titles
Email Campaign Manager
Email Marketing Specialist
Email Communications Manager
Education and Certification
Academic Requirements
A bachelor's degree in Marketing, Communications, or a related field is typically preferred. However, practical experience and a strong portfolio can also be significant.
Professional Certifications
HubSpot Email Marketing Certification: Validates proficiency in email marketing strategies and tools.
Google Analytics Certification: Demonstrates expertise in analyzing website and campaign data.
Continuing Education
Ongoing education is essential to stay updated with evolving data analytics tools, visualization platforms, and industry best practices. Participation in training programs and certifications is often encouraged.
Required Competencies
Technical Skills
Email Marketing Platforms: Proficiency in tools like Mailchimp, Constant Contact, or HubSpot.
Analytics Tools: Experience with Google Analytics and other reporting tools to track campaign performance.
HTML/CSS: Basic understanding for customizing email templates and troubleshooting formatting issues.
Professional Skills
Analytical Thinking: Ability to interpret data and make informed decisions.
Project Management: Coordinating multiple campaigns and teams effectively.
Communication Skills: Effectively conveying strategies and results to stakeholders.
