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Introduction to Market Analysis (Course)

Introduction to Market Analysis (Course)

5.0
$29.00

Created by   Flevy

Category   Business   >   Business Planning

Duration 36 minutes
Audience Employees

Description

This is a 36-slide PowerPoint.

This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness

This document also introduces to 2 commonly used market analysis frameworks and includes templates for each: 
* Porter's Five Forces
* Porter's Value Chain Analysis.

Languages

English

Introduction to Market Analysis (Course)

Introduction to Market Analysis
Introduction to Market Analysis

This is a 36-slide PowerPoint.

This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness

This document also introduces to 2 commonly used market analysis frameworks and includes templates for each: 
* Porter's Five Forces
* Porter's Value Chain Analysis.

Attachments:

Introduction to Market Analysis  (850 KB)
Terms of Usage  ()

Flevy

What Is Flevy?

 

Flevy develops management training guides of the same caliber as those produced by top-tier management consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. In fact, our authors include ex-consultants from all these firms. Most of our materials were developed by seasoned executives and consultants with 20+ years of experience.

Introduction to Market Analysis (Course)
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