I. Introduction
A. The Problem With Email
B. What Can Be Done
C. True Communication
D. The Devil's in the Details
E. Course Objectives
II. Framework for Practice Writing an Effective Email
A. Subject Line Strategies
i. Subject Line Writing Practice
ii. Course Scenario Exercise
B. Strategies for Getting Email Opened
i. Understand Your Audience
ii. Exercise: Understand Your Audience
iii. Audience Analysis Worksheet
C. Strategies That Get Email Read
i. Exercise: Writing an Effective First Sentence
ii. Exercise: Writing an Effective Second Sentence
D. Strategies That Get Email Acted Upon
i. Exercise: Write an Effective Sentence With an Explicit 'Ask'
III. Quiz
IV. Summary
V. References