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Created by Doru Catana
Category Marketing/Sales > Social Media
Everything you need to know from start to finish about Facebook Marketing For Your Business (Theory & Hands-On Training)
SECTION 1 - Concepts & Strategy
1. The 6Ws of Facebook Marketing
2. Why Should You Even Be On Facebook as a Business?
3. Who Is On Facebook & How To Determine Your Potential Audience Size!
4. Where are People When On Facebook!
5. When To Take Action When It Comes To Facebook Marketing
6. What Type of Content Will You Create (Strategy & Structure)
7. How To Take Action And Start Implementing
SECTION 2 - Hands-On Implementation
8. Let's Create a Page
9. Let's Make That Page Shine
10. Let's Install Some Apps
11. Let's Do Some Custom Tab Integration
12. Create a Weekly Routine
13. Creating Actual Content & How Do You Go About It
14. Your First Facebook Ads Campaign
15. How To Interpret & Analyze Insights Data
SECTION 3 - Resources
16. Resources For Your Facebook Marketing
SECTION 4 - Case Scenarios
17. What To Do When...
SECTION 5 - Congratulations
18. Last thoughts
English
The main reasons why your business needs a solid presence on Facebook.
A detailed example of how facebook allows extremely accurate demogrphics targeting.
What is the state of mind of your audience when going to facebook, also you have an external link with a social media campaign aimed at entertaining that got phenomenal results.
The ideal time to start your social media is now. Also in the resources section you have a link with the facebook page of the client I talked about.
On all the strategy you need to put some structure and this is where I show you how to do just that.
Last video where we talk about facebook marketing, starting section 2 we will both get our hands dirty and create from scratch an actual page.
A video targeted at those who are non familiar at all with creating a company page. You have a link to the landing page for creating your facebook page in the resources section.
Taking the basic page creation to the next level. Adding a custom design and also going into more detail with all the page info. In the resources section you can find links to GraphicRiver (Image & graphics website) & Photoshop (Image Editing).
A presentation of the main apps that you should integrate with your webpage.Links to all the apps in the resource section and also there you will find the sample code for the Static HTML app.
This is the most complex thing I will teach, if you have any questions let me know and I will offer detailed clarifications.
In the resource section you have links to notepad++, Graphicriver and Filezilla.
A routine is essential to your success. I recommend you take this lecture extremely serious. Also you have a link in the resources section with a more detailed presentation of the Pepsi story & the talk where Elon Musk from TeslaMotors tells the USB cables story.
I detailed presentation of how you can publish content. From the basic publishing directly from Facebook to the more professional methods. Links to all the web apps recommended in the video in the Supplementary Material Section.
How to create your first Ads Campaign and what metrics to look for when optimising it.
Everything you need to know about facebook insights.
Resources For Your Facebook Marketing
A few of the most common scenarios where you might get head-aches and how to overcome them.
My last thoughts and wishes for you, my hard working and soon to be very successful student.
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A global view of what we will be covering in the first section of the course.