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Social Media Analytics Essentials
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Social Media Analytics Essentials

Author: DeltinaU

Category: Online Social Media Training > Social Media

Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools to monitor success. Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off. Social Media Analytics Essentials can get your...

Keywords: social media, social media analytics, deltinau

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Table of Contents:

Lesson 1:
Introduction to the Course

This lesson gives a brief introduction to the course.

Lesson 2:
Creating a Social Media Analytics Plan

In this lesson, we outline a social media analytics strategy based on specific goals, baselines, and key performance indicators.

Lesson 3:
Internal Analytics Tools

In this lesson, we discuss built-in social media tools including Facebook Insights, WordPress Stats, and YouTube analytics, and how to leverage these tools to reach your goals.

Lesson 4:
External Analytics Tools

In this lesson, we explore a number of tools that can help you further analyze your social media tactics – including HootSuite and Google Analytics.

Included Modules:
  • Introduction to Social Media Analytics

    Introduction to Social Media Analytics This lesson gives a brief introduction to the course.

  • Creating a Social Media Analytics Plan

    Creating a Social Media Analytics Plan In this lesson, we outline a social media analytics strategy based on specific goals, baselines, and key performance indicators.

  • Internal Analytics Tools

    Internal Analytics Tools In this lesson, we discuss built-in social media tools including Facebook Insights, WordPress Stats, and YouTube analytics, and how to leverage these tools to reach your goals.

  • External Analytics Tools

    External Analytics Tools In this lesson, we explore a number of tools that can help you further analyze your social media tactics – including HootSuite and Google Analytics.

Attachments
  • Icon-pdf
  • Social Media Analytics Plan Worksheet

    Use to plan your social media analytics strategy.

  • 62.55 KB