But Socialtext Signals isn’t alone in its Twitter-like functionality for company learning systems, geographically dispersed teamwork, and marketing purposes.

“There’s a lot of standalone Twitter clones out there,” says Ross Mayfield, president of Socialtext Signals. “The difference with what we’ve done is bring an integrated experience across social collaboration tools. The other ones are their own silo.”

Yammar is just one of many other services that market microblogging for company learning systems. Signals works with Socialtext’s flagship wiki product, which allows employees to collaborate on the editing and reading of documents, and interact in company learning systems. There’s Socialtext People, which builds Facebook-like profiles for the enterprise. Other social software vendors, such as Six Apart and Automatic, have also added microblogging to their existing products.

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