
Another interesting finding is how people tend to read headlines in relation to blurbs. The study showed that when headlines and blurbs were in similar size fonts and the headline preceded the blurb, participants viewed both. But when the headline was in a larger font than the blurb it preceded, they tended to view the headline and skip the blurb. Why? Viewers reason that since the headline is bigger, the information it contains must be sufficient.
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