Product Marketing Manager Career Information
Career Growth Levels
Entry/Mid/Senior/ Experienced
Average Annual Salary
$112,220 – $141,973
Job Growth Outlook
Projected to grow 10% from 2023 to 2033.
Current Job Openings
Approximately 166,047.
What is a Product Marketing Manager?
A Product Marketing Manager (PMM) is responsible for bringing a product to market and driving its success. They oversee the marketing of a product, from market analysis and positioning to launch and beyond. This role sits at the intersection of marketing, sales, product development, and customer success.
Primary Responsibilities
Conducting market research to identify target customers and understand their needs.
Defining product positioning and messaging aligned to different audience segments.
Developing and executing go-to-market strategies for product launches.
Collaborating with sales, product, and customer success teams to drive product adoption.
Alternative Job Titles
Product Marketing Lead
Go-to-Market Manager
Solutions Marketing Manager
Education and Certification
Academic Requirements
A bachelor's degree in marketing, business, or a related field is typically required. Some positions may prefer candidates with an MBA or equivalent advanced degree.
Professional Certifications
Product Marketing Certification: Validates expertise in product marketing principles and practices.
Digital Marketing Certification: Demonstrates proficiency in online marketing strategies and tools.
Continuing Education
Ongoing education is essential to stay updated with evolving data analytics tools, visualization platforms, and industry best practices. Participation in training programs and certifications is often encouraged.
Required Competencies
Technical Skills
Market Research: Ability to gather and analyze market data to inform product strategies.
Data Analysis: Proficiency in interpreting data to make informed marketing decisions.
Marketing Automation Tools: Experience with tools like HubSpot, Marketo, or similar platforms.
Professional Skills
Strategic Thinking: Capability to develop long-term strategies for product positioning and growth.
Cross-functional Collaboration: Skill in working with diverse teams across the organization.
Communication: Strong verbal and written communication skills to convey product value propositions.
