Created by Strategist University
Category Business > Business Planning
Business Strategy Design & Implementation for CEOs and Senior Management
INTRODUCTION
CHAPTERS 1 & 2: VISION
Definition
Examples of Vision
Importance of Vision
How to Create a Vision
How to Use the Vision Statement
Quiz and Explanations
CHAPTERS 3, 4, & 5: BATTLEGROUNDS
Definition
Examples of Battlegrounds
Importance of Battlegrounds
How to Select Battlegrounds
How to Use Battlegrounds
Quiz and Explanations
CHAPTERS 6 & 7: TACTICS
Definition
Examples of Tactics
Importance of Tactics
How to Develop Winning Tactics
Quiz and Explanations
CHAPTERS 8 & 9: BRAND ASPIRATION
Definition
Importance of Brand Aspiration
How to Develop Brand Aspiration
Examples of Brand Aspiration Characteristics
Soft Criteria
Performance Criteria
Quiz and Explanations
CHAPTERS 10 & 11: CAPABILITIES
Definition
Examples of Capabilities
Importance of Defining the Right Set of Capabilities
How to Define the Right Capabilities
Value Chain
Aligning the Company with Customer Segment Demands
Strategy Development and Implementation Framework
Operations Alignment with Strategy and Brand
Quiz and Explanations
ENABLER: ORGANIZATION
Definition
Examples of Organization Components
How to Design the Right Organization?
ENABLER: PROCESS
Definition
How to Design Appropriate Processes?
Process Mapping
Key Considerations
ENABLER: TECHNOLOGY
Definition
Examples of Strategic Technologies
How to Obtain/Design the Right Technology
ENABLER: METRICS
Definition
How to Establish the Right Metrics?
FINAL EXAMINATION
Contains over 100 presentation slides plus 11 quizzes (60 questions total) and a final exam
English
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"The course was big on graphs and charts, and it encourages you to think differently. I learned something new and it was very helpful indeed. I will be recommending the course to people who are starting out in business and the young professionals. I'm sure it will be a great help to them."
This is the ideal course for the CEO, Executive, other management team member, or corporate development department (strategy) staff who must help design the vision for the company and chart the course and strategy for departments and/or the company to follow.