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About Sales Training

When I first got into sales, I remember sitting in my car after a rough day, wondering if I was cut out for it. I’d done everything I thought I was supposed to—calls, follow-ups, demos—but deals just weren’t closing. One of my coworkers,...
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Sales FAQs

Why is sales training important for businesses?

Sales training is important because it removes the guesswork from selling. It gives teams a consistent approach, helps reps build stronger trust with clients, and produces steadier results. Without structured training, performance varies wildly between individuals, making business growth unpredictable.

How often should sales training be updated?

Sales training should be updated at least once a year, though quarterly refreshers are even more effective. Buyer behavior changes, new tools emerge, and old habits creep back in. Frequent updates keep sales teams sharp and aligned with today’s market demands.

Are online sales training programs as effective as in-person?

Online sales training can be just as effective as in-person when designed to be interactive. Programs that include role-plays, live sessions, and real feedback give reps the chance to practice and improve. Many salespeople prefer online formats because they can train on their own schedules without missing client time.

What happens if sales training is ignored?

If sales training is ignored, reps often fall back into outdated or ineffective habits. Deals are lost, objections are mishandled, and stress rises across the team. For companies, this leads to higher turnover, unhappy clients, and lost revenue. Skipping training doesn’t just stall growth—it costs money.

How can organizations measure the success of sales training?

Organizations can measure sales training success by tracking performance metrics such as close rates, quota achievement, deal size, and customer retention. Pairing these results with employee and client feedback provides a complete picture. When training is effective, performance improves and teams feel more motivated.