Description

Description: These modules have been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes.

This course features dynamic and engaging video with audio narration, infographics and short quizzes to test your knowledge

Background: A Discussion section should not be simply a summary of the results you have found and at this stage you will have to demonstrate original thinking. First, you should highlight and discuss how your research has reinforced what is already known about the area. People make the mistake of thinking that they should have found something new. In fact, very few research projects have findings that are unique. Instead, you are likely to have a number of findings that reinforce what is already known about the field and you need to highlight these, explaining why you think this has occurred.

Second, you may have discovered something different and if this is the case, you will have plenty to discuss! You should outline what is new and how this compares to what is already known. You should also attempt to provide an explanation as to why your research identified these differences. Third, you need to consider how your results extend knowledge about the field. Even if you found similarities between your results and the existing work of others, your research extends knowledge of the area, by reinforcing current thinking. You should state how it does this as this is a legitimate finding. It is important that this section is comprehensive and well structured, making clear links back to the literature you reviewed earlier in the project.