Research Methods in Business: Writing a Purpose

Description

Description: These modules have been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes.

This course features dynamic and engaging video with audio narration, infographics and short quizzes to test your knowledge

Background: Creswell describes in detail the process of writing the purpose statement and research questions. To do this you will need to decide whether you want to do quantitative, qualitative or mixed methods research. Some questions to guide this decision include:
• Is this a what problem or a why problem? If you want to research what is happening then the research is usually quantitative.

If you want to know why something happens then it will need a qualitative component.
• Is this topic perfect for a case study? If so, it will be mixed methods.
• Do I have the skills to do quantitative/qualitative data analysis? Work to your current skills.