The keys to brand success are self-definition, transparency, authenticity and accountability.

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

Personal branding defines success as a form of self-packaging

The goal of this course is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.