Personal Branding: Develop and Control

Understand the importance of personal branding and your public image.

Define your brand mantra

Presenting your image effectively

Perform a SWOT analysis to define your brand

Understand what you need to do to define yourself

Identify your core values (Pillars)

Identify your passions and your strengths

Use the 3 Cs to establish your brand

Control and develop your brand

Define a clear descriptions of your brand

Set a consistent brand

Communicate your brand in commitment way.

Understand what’s needed to live your brand

Differentiate between your personal and professional brands.

Integrate your personal and professional brands at all times.

List professional behaviors.

Identify how to build rapport.

List the tools that help with sharpening your brand.

Use blogging to strengthen your brand.

Use authenticity to strengthen your brand.

List the actions that improve your authenticity

Identify the level of transparency that help sharpen your brand.

List the steps to help with developing your networking skills

List the feature that help you be noticeable.

Identify the effects of the body language features.

Describe what to wear to positively affect your brand.

List the tools to monitor your social media accounts.

List the characteristics of strong and secure password.

Describe the best social media usage to improve your brand.

List the ways to increase the visibility of your brand using social media.

Describe the best ways to use social media to improve your brand.

Describe how to create social media content that best reflect your brand.

List types of Gimmicks

Understand how to react to mentions on social media.

Describe how to overcome crises your brand may face.

List the steps to help you deal with your mistakes on social media.

Understand how to deal with harassments or negative feedback on social media.

Understand how to address miscommunication and misinformation on social media.

Describe how to monitor the online presence of your brand.

Identify your unique values.

Identify the powerful words to describe yourself.

List the ways to help you think outside of the box with your branding.

Understand how to deal with failure.

Know what should be done after completing this course.

Understand some words from the wise related to branding.