Online Courses Professional Development Marketing Introduction to Market Analysis

Introduction to Market Analysis

Created by: Flevy
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Last Updated 01/2017
English
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Skills covered in this course

Description

This is a 36-slide PowerPoint.

This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness

This document also introduces to 2 commonly used market analysis frameworks and includes templates for each: 
* Porter's Five Forces
* Porter's Value Chain Analysis.

Author

DT

Flevy

61 Courses

What Is Flevy?

 

Flevy develops management training guides of the same caliber as those produced by top-tier management consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. In fact, our authors include ex-consultants from all these firms. Most of our materials were developed by seasoned executives and consultants with 20+ years of experience.

Introduction to Market Analysis

Introduction to Market Analysis
Introduction to Market Analysis

This is a 36-slide PowerPoint.

This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness

This document also introduces to 2 commonly used market analysis frameworks and includes templates for each: 
* Porter's Five Forces
* Porter's Value Chain Analysis.

Attachments:

Introduction to Market Analysis  (850 KB)
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Frequently Asked Questions

This course is designed for employees who need to complete Introduction to Market Analysis training

Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.

The course takes approximately 36 minutes to complete and can be paused and resumed at any time.

No. This course does not include a certificate of completion.

Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.

Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).

Yes. The course is fully self-paced and available 24/7.

Yes. This course includes a knowledge check to reinforce learning and verify completion.

Learners have lifetime access from the date of purchase.

Yes. A preview is available so you can review the course format and content before purchasing.

Yes. Content is reviewed and updated as regulations and best practices change.

No. This course is not included with the Prime Subscription and must be purchased separately.

Yes. Refund requests can be submitted within 30 days of purchase.

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