Introduction to Market Analysis
English
30-Day Money Back Guarantee
Full Lifetime Access
Self-Paced
Finish in
36 mins!
Finish in
36 mins!
Made for for
Employees
only
Employees
only
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
Skills covered in this course
Description
This is a 36-slide PowerPoint.
This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness
This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
* Porter's Five Forces
* Porter's Value Chain Analysis.
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness
This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
* Porter's Five Forces
* Porter's Value Chain Analysis.
Author
What Is Flevy?
Flevy develops management training guides of the same caliber as those produced by top-tier management consulting firms, like McKinsey, Bain, Accenture, BCG, and Deloitte. In fact, our authors include ex-consultants from all these firms. Most of our materials were developed by seasoned executives and consultants with 20+ years of experience.
Introduction to Market Analysis
Attachments:
Introduction to Market Analysis (850 KB)
Terms of Usage ()
This is a 36-slide PowerPoint.
This presentation introduces the strategic topic of Market Analysis. It describes a 4-phase framework to conventional market analysis, the same approach used by many global consulting firms:
1. Define the Market
2. Identify Size and Growth
3. Analyze Trends
4. Determine Attractiveness
This document also introduces to 2 commonly used market analysis frameworks and includes templates for each:
* Porter's Five Forces
* Porter's Value Chain Analysis.