Online Courses Professional Development Marketing Marketing: General Concepts

Marketing: General Concepts

Created by: Sentinel | 9

5.0 1,068 views Prime

Last Updated 05/2021

English

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Self-Paced
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60 mins!

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What you'll learn

Research, understand and analyse marketing concepts and principles to determine marketing environments and stakeholder and customer relationships in diverse marketing scenarios.

Skills covered in this course

business marketing applied online general marketing

Description: This course develops the marketing concepts and principles of marketing needed to critically analyse: Marketing Orientation and Context; Creating Value and Competitive Advantage; Brand Marketing and competitive Advantage; Market Research and Analysis

Backgrond: Marketing is everywhere. Theodore Levitt once stated, the purpose of all firms is to "find and retain customers.". The firm does this by creating value for the customer through a market offering that is focussed on solving consumer problems and doing this better than the competitors and their competitive offering. This is known as value co-creation and the creation of competitive advantage. Considering the millions of products and services offered globally, Marketing IS everywhere and everything and firms are continually competing to achieve their competitive advantage.

Author

Sentinel | 9

90 Courses

Sentinel | 9 specializes in Business Education and Professional Development for managers and executives. Their catalog includes courses in Business Strategy, Marketing, Finance, and Digital Transformation. Each program blends academic knowledge with workplace application, making them ideal for corporate learners. Sentinel | 9 helps organizations strengthen management capabilities while supporting ongoing employee development. Their concise, modular training aligns with the needs of today’s business environment.

Frequently Asked Questions

This course is designed for employees who need to complete Marketing: General Concepts training

Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.

The course takes approximately 60 minutes to complete and can be paused and resumed at any time.

No. This course does not include a certificate of completion.

Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.

Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).

Yes. The course is fully self-paced and available 24/7.

Yes. This course includes a knowledge check to reinforce learning and verify completion.

Learners have lifetime access from the date of purchase.

Yes. A preview is available so you can review the course format and content before purchasing.

Yes. Content is reviewed and updated as regulations and best practices change.

Yes. This course is available for free with an active Prime Subscription.

Yes. Refund requests can be submitted within 30 days of purchase.

Helping businesses stay compliant since 2007

You can also gain access to this course with a Coggno Prime Subscription

Price per license

$16.00

No. of licenses

Total

$16.00

Marketing: General Concepts

What you'll learn

Skills covered in this course

Overview

FAQs