Social Media Marketing: Navigate The Complexities Of Influencer Marketing To Create Your Perfect Strategy Course

Are you a manager looking to use a social media influencer as part of your marketing strategy? Are you a business owner interested in expanding your customer base? Or do you want to learn how to grow your business using influencer marketing? If this fits your profile, this course was made for you. 

Marketing is crucial to the growth of any business. With the rise of social media, influencer marketing has become an even more effective way to reach new and potential customers than other traditional methods. In 2023, 75% of companies will set aside funds for influencer marketing to remain competitive.

Over a series of short video-based lectures, you will learn how to harness this emerging force in marketing to your advantage. We will start by looking at how the power of an influencer has grown over the years, as well as discussing how you can choose the right influencer to meet your business needs. This could be to increase brand awareness, kick start market growth or adapt to a new audience. We will also discuss how you can assess if an influencer is the right fit for you based on factors such as content, number of followers and cost. 

Following this, we will delve into the different types of influencers, including micro, nano and macro, looking at deeper factors such as niche and influencer reputation. Considering key statistics and case studies, we will explore well-known brands and assess the strategies they have deployed to create successful campaigns. From here, we will take a deep dive into the ethics of using an influencer and the damage that can be done if an influencer does not authentically represent the brand. This will include information from leading bodies such as The Advertising Standards Authority. Finally, we will cover the potential ROI from using an influencer and how you can improve your campaigns by looking at your strategies from the perspective of a customer. 

By the end of this course, you will have comprehensive knowledge of the different types of influencers and how to use them as part of your marketing strategy. So, are you ready to learn more about influencer marketing and the proven methods you can use to improve your company’s reach and brand awareness? Enrol now to learn more!

Who Is The Course For?

- Marketing consultants who develop influencer marketing strategies for clients
- Business Owners aiming to increase their brand awareness
- Social media managers wishing to learn how to negotiate with influencers
- Marketing specialists who want to improve brand engagement
- Entrepreneurs looking to launch their company successfully
- Marketing managers who are focused on achieving social media goals

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