Storytelling
English
30-Day Money Back Guarantee
Full Lifetime Access
Self-Paced
Finish in
60 mins!
Finish in
60 mins!
Made for for
Employees
and
Supervisors
Employees
and
Supervisors
Certificate
of Completion
of Completion
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
You will learn why stories are so powerful they can move a buyer to action, and how to create and compelling and persuasive sales stories.
Skills covered in this course
Description
Stories are one of the most powerful ways to make an impact on a buyer that moves them to action. This course shows you why stories are so powerful, and how to structure and tell sales stories well.
Table of Contents
The Power of Storytelling and Its Benefits in Sales: Reveals four powerful research-driven reasons for using stories during sales conversations.
When to Tell Stories: Describes five specific objectives stories can help salespeople achieve
The Structure of Stories That Sell: Introduces a five-point story structure salespeople can use to craft stories that will make an impression on their customers.
Making a Story Engaging: Reveals the secrets of creating a compelling story.
How to Present Stories Effectively: Shows through examples how to tell a story most effectively and what not to do.
Creating a Portfolio of Sales Stories: Provides recommendations for developing a library of sales stories, including a template for creating stories.
Author
We’re an experienced group of sales and marketing leaders, and education and coaching stalwarts. We’ve all held senior positions at global corporations, or rolled up our sleeves to turn start-ups into successful international businesses, and in many cases we’ve done both.
Storytelling
Storytelling 1 - The Power of Storytelling and Its Benefits in Sales
Shows four powerful research-driven reasons for using stories during sales conversations.
Storytelling 2 - When to Tell Stories
Describes five specific objectives stories can help salespeople achieve
Storytelling 3 - The Structure of Stories That Sell
Introduces a five-point story structure salespeople can use to craft stories that will make an impression on their customers.
Storytelling 4 - Making Your Story Engaging
Reveals the secrets of creating a compelling story.
Storytelling 5 - How to Present Stories Effectively
Shows through examples how to tell a story most effectively and what not to do.
Storytelling 6 - Building a Portfolio of Sales Stories
Provides recommendations for developing a library of sales stories, including a template for creating stories.
