Marketing Essentials for Event Planners
Last Updated 11/2022
English
Export to your LMS
Full Lifetime Access
Self-Paced
Finish in
90 mins!
Finish in
90 mins!
Made for for
Employees
only
Employees
only
No Certificate
Provided
Provided
Mobile -
Friendly
Access
Friendly
Access
What you'll learn
- The key pieces of a marketing strategy.
- Elements of a brand and how to craft brand guidelines that will convey the feeling attendees can expect onsite/online.
- How to successfully attract registrants to your event without promising something you may not be able to deliver.
- How to craft a crisis communication plan (and enact it effectively) if your event plans change.
- How to choose the right content to market your event.
Skills covered in this course
Description
Event planners are often seen as the people who can do it all when it comes to events and experiences. In some cases, meeting and event professionals must also act as the marketer for their own events, even when we haven’t been formally trained in marketing. Through a mix of lectures, activities, and real-world examples, this micro-credential certificate course will provide the tools you need to craft event marketing strategies to successfully attract your ideal audience to all your events!
- Module 1: Creating A Comprehensive Marketing Strategy For Your Event
- Module 2: Creating Your Event’s Brand
- Module 3: Flexible Event Marketing
- Module 4: Content Marketing in Event Promotion
Table of Contents
Module 1: Creating A Comprehensive Marketing Strategy For Your Event
Module 2: Creating Your Event’s Brand
Module 3: Flexible Event Marketing
Module 4: Content Marketing in Event Promotion
Frequently Asked Questions
This course is designed for employees who need to complete Marketing Essentials for Event Planners training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 90 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
No. This course is not included with the Prime Subscription and must be purchased separately.
Yes. Refund requests can be submitted within 30 days of purchase.
